Overview

DIGITAL MARKETING INTERN – Festival Marketing

Job Summary:

The Digital Marketing internship is a unique opportunity to learn about digital marketing for festivals and events. You will be involved in creating pages and updating and adding content to C3 festival websites; brainstorming and coordinating fan contests and giveaways; reporting and analysis; and other projects leading up to, during, and after C3’s festivals.

Candidate should have an interest in music and digital marketing, serious attention to detail, excellent verbal and written communication skills, and the ability to work quickly and efficiently. By the completion of the internship, the Festival Digital Marketing intern will be proficient in using WordPress, social media analytics, and will have a solid understanding of the inner-workings of large-scale events, both online and on-site.

Principle Duties and Responsibilities:

  • Reporting and analysis for multiple festivals
  • Content updates to our websites using WordPress
  • Helping build our festivals’ Lineup, Artist and Vendor pages
  • Brainstorming and assisting with fulfillment for festival contests & giveaways
  • Responding to inquiries sent to C3’s festivals’ general info e-mail addresses
  • Replying to comments across all social media platforms for multiple festivals
  • Other duties and projects as assigned

Qualifications:

  • Must be able to receive academic credit from their college or university prior to starting assignment
  • Must be enrolled in a Bachelor’s/Master’s program at an accredited college or university
  • Experience with HTML and Content Management Systems (especially WordPress) is a plus
  • General knowledge of Internet search, websites, and email marketing
  • Proficient in Microsoft Office products, especially Excel and PowerPoint.
  • Excellent written and verbal communication skills
  • Organized and serious attention to detail
  • Passion for music
  • Proficiency with social networking sites, including Facebook, Twitter, Instagram, YouTube,
  • Tumblr, Pinterest, and Flickr
  • Problem solver
  • Able to work 12 to 15 hours per week.
  • Able to work during all 3 days of the 2015 Austin FOOD & WINE Festival, April 24-26

More about C3 Presents & the internship opportunity.

About C3 Presents

WE’RE IN THE BUSINESS OF PUTTING SMILES ON PEOPLE’S FACES
These simple words encapsulate the driving philosophy behind everything we do at C3 Presents. We create, market and produce live experiences, concerts and events — just about anything that makes people stand up and cheer.

C3 is the force behind two of the country’s top music festivals — Austin City Limits Music Festival and Lollapalooza. Every year, each of these festivals attracts more than 200,000 people over a three-day weekend and is staged in beloved greenspaces in the urban heart of its host city. C3’s track record of professional excellence has earned them multi-year agreements to continue these festivals.

The City of Austin trusted us to produce a millennial celebration in the middle of downtown — an event that remains one of the city’s largest mass gatherings with 260,000 attendees. When President-Elect Barack Obama’s team needed a resource to produce an election night rally for hundreds of thousands in Chicago’s Grant Park — with the eyes of the world watching the event and the City — they turned to C3. C3 was selected to lead event production for cornerstone events at the 56th Presidential Inauguration in Washington, D.C., and worked with the Obama administration to produce the annual White House Easter Egg Roll. In all of these cases, we were approached to pull off in a matter of weeks what should have taken months to develop and execute.

These events and many others showcase our ability to bring together a complex, broad spectrum of players — all with their own agendas, deadlines, opinions, and needs but also with a vested interest in the event’s success. C3 possesses the depth of expertise and experience to coordinate and maneuver through a major U.S. city’s complex infrastructure amid the massive logistics surrounding high-profile events — from federal entities such as the U.S. Secret Service, to city service agencies including city emergency management offices, the police department, transportation departments, and sanitation department — to political and civic agencies such as mayors’ offices, city tourism boards and parks departments.

MORE THAN PRODUCTION SKILLS
Under our roof sit a full-time staff of professionals specializing in marketing, publicity, creative, sponsorship, ticketing, talent buying, accounting and legal services. These internal resources as well as a go-to team of partners allow us to be a turnkey solution or an a la carte provider. To Red Bull we are the on-the-ground experts executing their vision for the X-Fighters competition, while SMG relies on us as a programming and marketing partner for Soldier Field in Chicago, and ACL Festival and Lollapalooza tap all our capabilities. At every level, a spirit of collaboration and cooperation enables us to surmount any and all challenges, from unexpected weather hazards, to eleventh-hour changes in long-standing plans. We’ve developed a reputation for facing any and all challenges with unflinching confidence and flexibility.

Lollapalooza. The Barack Obama Presidential Election Night Celebration in Chicago. The Austin City Limits Music Festival. The 56th Annual Presidential Inauguration.

These are but a few reasons why C3 has garnered a proven track record of delivering events that are as memorable as they are successful.

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