Overview

OVERVIEW
 
The Social Editor is the primary developer of audiences across VICE owned social media and the first line of digital reporting / sourcing as news breaks.  We’re not looking for someone to just be Twitter and Facebook drone. The ideal candidate should be extremely proactive and capable of participating in the development of editorial strategy. 
 
ROLES AND RESPONSIBILITIES
  • Populate social accounts on a 24/7 schedule
  • Edit headlines to maximize clickthrough and engagement on all stories
  • Pitch stories to editorial staff
  • Coordinate responsive advertising spends on Facebook posts; identify the posts that are performing or will perform for the audience
  • Analyze content performance across social media to identify trends and opportunities
  • Work with the wider VICE social team to identify cross-platform opportunities
  • Act as eyes and ears on social platforms, alerting the newsroom to breaking news
  • Coordinate the creation of platform-specific content with our production teams, including text, photo, video, and interactive
  • Translate content so that it appeals to the different user experiences and consumption habits across different social networks
  • Identify the most compelling visuals to accompany content, and package those for effective sharing 
QUALIFICATIONS
  • Bachelor’s degree in relevant field; newsroom experience a huge plus
  • You know what Chartbeat is
  • Exceptionally strong headline writing chops
  • Expert user (or at least astute observer) of Twitter, Facebook, Tumblr, Instagram, Snapchat, Pinterest and most major social media platforms
  • Experience in journalism, social media and/or marketing
  • Visual media experience a plus (photography, videography)
  • Intermediate or better Photoshop skills
  • Hands-on experience using and acting on data collected from key analytics tools such as Google Analytics, Twitter Analytics, Facebook Insights and others
  • Basic understanding of HTML and experience with content management systems a plus
  • Can make a mean GIF
  • Also, must be an expert on dank memes

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About VICE

VICE is a global media channel focusing on investigative journalism and enlightening videos about everything from world news, travel, art, drugs, politics, sports, fashion, sex, and super cute animals.

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