Overview

Objective:  

Direct and coordinate all promotional activities, with a focus on maximising attendance numbers week in, week out.  Ensuring maximum visibility of venues presence both regionally and nationally. Build an effective close knit promotional team that’s constantly at the forefront of technology.

Key responsibilities:

  • Create bespoke marketing campaigns for each event to reach full target audience.
  • Build up and maintain a close network of regional sub promoters.
  • Create a high impact campaign to represent the club at freshers events.
  • Forge a strong student presence, both on and off campus, in person and digitally.
  • Manage events video and photography coverage.
  • Create and manage social media advertising campaigns, spends, whilst paying close attention to performance and algorithms.
  • Create tailored copy and press releases for each event.
  • Curate custom content.
  • Liaise with booking agents and artist managers for promotion initiatives.
  • Ensure weekly newsletter is sent out to database.
  • Regularly monitor newsletter performance to improve open rates, click throughs, sign ups and lower unsubscribe rates.
  • Keep updated with the latest marketing trends and technologies.
  • Send artwork to print.
  • Direct and work with flyering teams, identifying key areas to promote.
  • Build relationships with local businesses as part of a promotional network.
  • Regularly assess effectiveness of promotional methods and audit promotional budgets.
  • Market research and competitor analysis oversight.
  • Assist with event art and direction.
  • Work with the team to develop brand identity and direction.
  • Nurture relationships with marketing partners.
  • Identify promotions and brands to work with.
  • Assist with on the night artist liaison.

Skills / experience and requirements:

  • Be an active and contributing member to the team.
  • Strong communicator.
  • Creative and forward thinker.
  • In depth knowledge of electronic music.
  • Background in social media marketing preferred.
  • Excellent communication skills, both verbally and written.
  • Ability to perform all job duties and responsibilities.

About Tokyo Industries

About Tokyo Industries
Established by Aaron Mellor in 1997. We operate 32 of the coolest bars, clubs, venues in the U.K. We are a forward thinking chain of deliberately unbranded music venues, not believing in the ‘cookie cutter’ approach to generic nightclubs. We believe that music is personal and needs to feel independent and local capturing the interests of a local market specific to that location.

Our Venues
We have established some of the UK's most iconic names in music venue industry; including DIGITAL NEWCASTLE (Voted 11th Best Club in World in DJ Mags Top100), TUP TUP PALACE NEWCASTLE, the North's favourite bottle service VIP Club, FIBBERS YORK one of the North's most loved live music venues. We also own FAC251 FACTORY MANCHESTER co-owned by New Order's Peter Hook and set in the old Factory Records Head Office Building. Alongside these exciting venues are our new food concepts GET BAKED and BREW HAUS and a wholly new take on a classic Bavarian BIER KELLER.

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