Overview

Job Description
Mad Fresh Events is looking for a talented Social Media Manager for SHIPSOMNIA who is responsible for developing and executing the digital & social communication plans that will grow and deepen the relationship with our customers.
Responsibilities
To work with our Creative Director to develop a strong social media presence for our brand and franchise.
Essential Functions
·      Responsible for the social marketing strategy for our brand and franchise, “Shipsomnia”.

·      Grow and manage our social media: Facebook, Instagram, Twitter, Pinterest, Youtube, Soundcloud, Snapchat, WeChat and Line

·      Development and delivery of social content plans that create engagement hype.

·      Create, curate & manage all published content.

·      Monitor/analyze data (qualitative/quantitative) to derive insight & recommendations for improving effectiveness of campaigns.

·      Develop, drive and manage our customer engagement activities and community (“Shipsomniacs”).

·      Collaborate with our partner communities to grow share of voice.

·      Manage the performance of social media activity in line with KPIs.

·      Provide reports showing results of all campaigns run.

·      Monitor trends in social media tools, applications, channels, design and strategy, proactively making recommendations.

·      Monitor social media pages in the industry

·      Identify threats and opportunities in the social domain surrounding our brand and franchise.

·      Become an advocate for the Company and franchise in social media spaces and at industry events.
Requirements
·      In-depth knowledge/understanding of social media platforms and their deployment to build relevant audiences and communities.

·      Proven results in the management/execution of social media marketing campaigns to achieve KPIs.

·      Proven creativity and ability to create original content

·      Strong knowledge and use of social media tools and management application such as Hootsuite and more

·      Strong knowledge of Photoshop and mobile applications used to make gifs and or slowmotion posts, etc.

·      Excellent writing and communications skills (English).

·      Passionate, team player with confidence to lead where necessary.

·      Good time management, organized and ability to meet deadlines.

·      Self-starter, has initiative and work without detailed guidance.

·      Experience working in a start-up environment is beneficial.

 

Qualifications
·       Diploma in Marketing, Social Media or related discipline.

·       Minimum 3 years’ experience in social media management.