Key Responsibilities

  • Devise and implement strategies to ensure rapid audience growth across all digital platforms
  • Manage the day-to-day activities of the social team and moderate the overall brand tone on social media platforms
  • Deliver weekly KPI reports on digital marketing performance to the wider company using social platform insights, Google analytics and any other tool, as necessary
  • Continuously evaluate the effectiveness of campaigns
  • Oversee digital advertising planning and spend with nominated agencies alongside marketing team
  • Constantly research and consider new technologies, platforms and services that may be applicable to Ministry of Sound and communicate key findings to wider team/company as appropriate
  • Assist Commercial Director and HoD with execution of brand partnerships
  • Develop and support new strategies in CRM activity e.g. e-mail marketing, social media and database management
  • Provide a key link between the rest of the company and the digital team, helping to ensure timely knowledge of upcoming projects and good interdepartmental communication and workflow
  • Develop and maintain strong relationships with labels, leading digital platforms, artists and brands to benefit Ministry of Sound’s digital channels
  • Proactively identify upcoming conflicts and resource gaps

Person Specification

  • Broad online marketing experience with expertise spanning campaign execution, eCRM, social media, content, SEO and amplification.
  • Experience of shaping and delivering sizable digital marketing strategy
  • Customer driven, with a strong commercial focus and understanding of digital technologies, trends, policies and digital best practice.
  • Very good people and diplomacy skills as you will be expected to work with internal and external stakeholders to the highest level
  • Proven track record of line management experience or leadership experience
  • Up to date on latest trends in digital platforms and programs
  • Used to working at pace
  • Music lover

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About Ministry of Sound

The home of dance music. Bringing you the latest from club, compilations, artists, international events & Ministry Radio.

Established in 1991, we have grown from a nightclub in London to become the world’s biggest dance brand.