Deep knowledge of all aspects of online / social marketing as well as the music services and what they provide. (Download stores, streaming services, radio, blogs, etc).
Expertise in the workings of Facebook, twitter, Instagram, Google+, snapchat, etc. and managing and adapting our content and messaging to all existing and new platforms.
Lead all facets of digital marketing of music priorities reporting to the SVP of Marketing while also coordinating with international counterparts and top-level executives.
Work with the Digital Sales team to align all marketing and promotional efforts with key accounts – iTunes, Spotify, Rdio, HD Tracks, etc.
Pitch and secure interviews, sessions, and other significant features with major media partners – Yahoo!, Google – as well as independent tastemakers.
Coordinate and execute digital advertising plans
Handle delivery and promotion of music videos across various partners to secure exclusive premieres and continue to drive views.
Manage all consumer-facing digital spaces at both the label and artist level including websites, social media, CRM, and D2C stores
Project manage the design and build out of websites, landing pages, and other digital tools.
Establish strategic marketing partnerships with brands and other outside media partners for innovative campaigns to expand audience reach.
Conceptualize and successfully execute social media campaigns to increase fan engagement and CRM numbers then provide the necessary reports on analytics to measure ROI.
Support concert dates and any special events with comprehensive multimedia campaigns.
Social Media account set-up coordination and maintenance and overall management for label and artists.
In-house creative producer for online deliverables (ie: online splash pages, print and online banners).
Organize and manage review street team (15 people currently)
Set up network building promotions on all social media platforms.
Attend artist functions and concerts when needed
• Music industry experience with an emphasis in marketing
• Knowledge and experience in the ever changing social media landscape
• Expert level working knowledge of facebook, twitter, instatgram, youtube, google+,
snapchat and the ability to seek out and adapt to the “new”.
• A general knowledge of all departments within a label, including:
o Digital, publicity, A&R, creative, production and promotion
• Organize, prioritize, and execute a wide range of tasks with heavy workloads and tight deadlines
• Creativity and willingness to think outside the box
• Strong teamwork skills and communication abilities with the ability to write and convey
marketing plans/efforts to executives and management
• Strong interpersonal and teamwork skills, including adaptability, personal effectiveness, and
the ability to establish quick rapport
• Proficiency in Microsoft Office programs, including: PowerPoint, Excel, Outlook, Word
• Degree qualified or equivalent
About Universal Music Group
Universal Music Group (UMG) is the global music leader with strong market positions in recorded music, music publishing, and merchandising. The recorded music business discovers and develops recording artists and then markets and promotes their music across a wide array of formats and platforms. UMG's music publishing company, Universal Music Publishing Group, discovers and develops songwriters, and owns and administers copyrights to musical compositions for use in recordings, public performances, and related uses, such as films and advertisements. Bravado, UMG’s merchandising company, sells artist and music branded products via multiple sales points including online, fashion retail, and live performances.