CHARLES ‘IAIN’ LOWIS
612 Broderick St.
San Francisco, CA. 94117
MetroWize Marketing San Francisco, CA
Digital Marketing Manager, March 2012 – Present
Email Marketing – Full custom design and coding of responsive HTML emails, list management and segmentation, AB testing, opt-in email campaigns.
Social Media Marketing – Organic brand growth, engagement campaigns, viral content. Click traffic driven by leveraging industry influencers to boost reach.
Ads – Execute successful targeting and retargeting ad campaigns through the Facebook, Twitter, Google, and AdRoll ad platforms. Conversion tracking through tracking pixels / cookies.
Reporting and Analysis – Use of tracking links, Google analytics, tracking links.
Ticketing – Heavy use of the Eventbrite platform and strong understanding of all features.
Event Curation – Created a hand picked event list to help subscribers discover what’s going on in their city.
Photography – Light photography work of food and cocktail including lighting, staging and post production.
Management – Interfacing with key clients, training and delegation of tasks to multiple assistants, ensured that objectives were completed with outstanding quality.
Uniquify Santa Clara, CA
ASIC Design Engineer Intern, July 2011 – November 2011
Participated in the full ASIC design flow with first hand experience in RTL design/verification, block level floor planning, clock tree synthesis, place & route, and power/noise analysis.
Planet Bass Davis, CA
Director, February 2011 – May 2011
Planned and ran a large music event. Attendance 600+.
Coordinated all bookings, sound, lighting, stage design, security, ticket sales etc.
Promoted event through social media, flyering, postering, and promotional pre-events.
All Cal Ski and Snowboard Fest statewide, CA
Assistant Director, January 2010 – January 2011
Planned the All Cal, the largest student run trip in the nation, with a value of about $500,000 and almost immeasurable economic impact.
Led a multi-school committee with representatives from 8 UCs
Used social media marketing techniques to successfully reach thousands of UC students.
Acted as a liaison between the committee, tour company, corporate sponsors, and ski resorts.
Ski or Snowboard Club at UC Davis Davis, CA
President, January 2009 – January 2010
Coordinated college ski trips and events, the largest consisting of 800+ students.
Grew club to have annual working budget of over $120,000.
Treasurer, January 2007 – January 2009
Operating Systems: Macintosh, Windows, Red Hat, Ubuntu
Graphic/Web Design: Adobe Dreamweaver, Photoshop, Illustrator, and Bridge
Web Authoring: HTML, CSS, SQL, WordPress, Drupal
Digital Audio Workstations: Logic, Ableton, Soundtrack Pro, MaxMSP, SuperCollider
Languages: Verilog, PSPICE, UNIX, Perl, Python, C, C++
University of California, Davis Davis, CA
Major: Bachelor of Science, Electrical Engineering June 2011
Minor: Technology Management
Dean’s Honors List
Relevant Coursework in Marketing, Brand Management, Market Analysis, Management, organizing for innovation, designing Cost Systems, music production, audio processing, sound design, Digital Signal Processing, Electrical Engineering
Project Work – 3 month product / market analysis and marketing plan, musique concrete composition, additive and subtractive synthesis sound design, various Electrical Engineering projects
- ad platforms
- brand management
- email marketing
- event planning
- market analysis
- music industry
- social media marketing
- web retargeting
- 2006 / 2011 BS Electrical Engineering - Minor Technology Management
- March 2012 Digital Marketing Manager