Description

 

ANDREW B. KAFKER

akafker@gmail.com • (617) 943-9555 • 196 Saint Nicholas Ave • Brooklyn

Professional Experience

Photo Finish Records, Digital Marketing / A&R Intern: New York, New York March 2018-Present

➢ Monitored Shazam, Billboard, Hype Machine, and Soundcloud newcomers, developing a weekly “Artists to

Watch” document for label’s A&R department.

➢ Managed tracker of artist social and key track statistics, charting weekly gains, fluctuations and areas for

improvement.

➢ Drafted social postings for the official Photo Finish Twitter and Facebook accounts, alerting audience of

releases, features and promotions.

C a c t u s, Freelance Associate Strategist: Brooklyn, New York November 2017-March 2018

➢ Assisted innovation strategy and experiential design start-up on their Mount Sinai account and on the Lab100

project, an experimental clinic and research lab that redesigns the way health is measured and healthcare

delivered.

➢ Collaborated directly with Strategy Lead and Co-Founder to plan and develop end-to-end digital products and

experiences for current clients and new business proposals.

➢ Lead press, copy and promotional support for ongoing projects and past projects, culminating in the submittal of

Lab100 for an SEGD Global Design Award and the D&AD Experiential Design Prize.

Zenith, Assistant Integrated Strategic Planner: New York, New York June-November, 2017

➢ Integrated digital investment strategies with overarching strategic objectives for the Verizon Wireless team at

Zenith.

➢ Prepared client-facing documents and decks that outlined quarterly media plans and objectives.

➢ Supported Senior Planners and Buyers in executing Verizon Wireless’s $30 million Q4, 2017 multi-media

(digital, TV, radio) campaign.

➢ Developed theoretical $1.3 million Q1, 2018 strategy proposal for Verizon’s connected car device.

➢ Completed intensive four month Media Training Program, designed to provide an in-depth education on

advertising and media.

Co:Collective, Account Management Summer Intern: New York, New York Summer, 2016

➢ Assisted Account Managers and Strategists at Co:Collective in crafting “iconic innovations” aimed at

establishing a cohesive brand identity and story for IBM, its sub-brands, and The Weather Company.

➢ Prepared detailed competitive analyses on technology markets and on successful rebranding campaigns.

➢ Oversaw project management and organization, owning team status documents, research documents and

deliverables.

Skills

Strategic Planning: Comfortable ideating with teams

to provide multidisciplinary solutions for complex

problems. Experienced collaborating with Media

Planners, Advertising Strategists / Planners, and

Design Strategists / Engineers.

Account Management: Experience working directly

with clients to ensure that goals are clearly and

efficiently communicated and executed on.

Copywriting: Proficient writing and editing web,

social and presentation copy for internally and

externally facing documents.

Keynote & MS Office Suite: Fluent in MS Office

Suite and Keynote.

Shazam Connect, FB Biz Manager, Rolling Sevens,

Pandora Amp: Confident tracking artist radio and

online streaming data, and flighting digital marketing

campaigns for releases and tour dates.

comScore, MediaTools, Citrix MRI, Prisma:

Familiar running consumer analytics in Citrix MRI and

comScore and flighting out of MediaTools and Prisma.

Stata: Fundamental knowledge of economics and

statistics software Stata.

French: Semi-fluent French speaker.

Education

Haverford College, Haverford, PA Bachelor of Arts in International Studies, May 2017

GPA: 3.5/4.0  Major GPA: 3.6/4.0 Minor: Economics

SAT: 2190

References

Taylor Flynn

Noah Waxman

Senior Director, Digital Marketing / A&R, Photo Finish Records

Lead Strategist, Co-Founder, Cactus

taylor@photofinishrecords.com

noah@cactus.is