Gina Marie Sporio

Phone: 412-304-3120

About me:
Ambitious, loquacious, efficacious, and vivacious, I am marketing and social media specialist with a passion for creative and live events. Through my journey I have embraced the lifestyles of various fast-paced organizations, making me seasoned in working in environments from professional sports to corporate settings, with the primary idea in mind to achieve company goals both individually and as a team.

Professional Experience:
Marketing Associate | ZenithOptimedia
New York, NY / Feb. 2014 – Present
• Established social media and marketing team and leads day-to-day marketing activities, including: social media content development, social intelligence and social media monitoring, creative design and development of new business pitches, website management
• Work alongside EVP to rebrand and reposition company
• Introduced social media strategy to ZenithDirect, organically growing company’s capabilities
• Developed company social media platforms and continues to plan, execute and manage day-to-day social media activity for agency
• Plans and coordinates new business and internal corporate meetings
• Oversees client social listening to analyze social KPIs and audience insights, leveraging social intelligence tools such as Brandwatch and Crimson Hexagon
• Manages creative components to company by leveraging tools such as: Photoshop, Illustrator, InDesign, Dreamweaver, MailChimp

PR Associate | Lawlor Media Group
New York, NY / Jul. 2013 – Jan. 2014
• Publicist, event planner and brand strategist for beauty and fashion brands in boutique, full-service PR agency
• Oversee event production and social media accounts for various clients while securing attendance from high-profile individuals and top-tier magazine editors
• Secure placement in national publications, newspapers, daytime talk-shows and digital outlets
• Duties include: social media management, creation of press and media releases, development of media relationships, and brand marketing

Event Coordinator and Social Media Specialist | W. Va. University
Morgantown, WV / Jan. – Apr. 2013
• Strategically planned and hosted a community day with West Virginia University and the Pittsburgh Pirates
• Integrated social media campaign in conjunction with student body newspaper to achieve ROI on ticket sales, ultimately exceeding ticket sales in record time
• Managed @WVUDaywiththePirates Twitter feed, engaging with audience to answer questions regarding campaign
• Duties included: event production, event promotion, social media management, advertising placement, and ticket sales

Undergraduate Sport Information Director | W. Va. University
Morgantown, WV / Aug. 2011–May 2012
• Sport Director for NCAA D1 women’s tennis team and assistant for NCAA D1 football and men’s basketball teams
• Duties included: attending NCAA sporting events, working alongside coaches and athletes, production of media and press releases, and providing assistance to media on game days and throughout seasons
• Department affiliate during football team’s 2012 Orange Bowl victory

Media Relations Intern | Pittsburgh Penguins
Pittsburgh, PA / Sept. 2011 – Jan. 2012
• Assist in NHL franchise Public Relations department as representative for professional coaches and athletes
• Duties included: game day operations, monitoring of interviews between Penguin staff and media, compiling game day statistics, and assisting media and executives in press box

Education and Training:

PRSSA at West Virginia University
Social Chair/ Historian 2011 – 2012

Bachelor of Science, Public Relations
West Virginia University 2009 – 2013
• Major in Public Relations with minor in Communication Studies
• Relay for Life, Alzheimer’s Association and PRSSA affiliations

Microsoft Office
Social Networking
Crimson Hexagon

Social Media, ITU Online


Peter King Externship, 2008
College Fashionista Blog, 2010