Description

HENRY REYES
525 Glen Iris Drive •  Atlanta, GA 30305  •  678.353.7993  •  hmrj12@gmail.com
SUMMARY

Marketing and live event management professional with over 6 years of experience looking to leverage extensive digital, grassroots, high-level, low-level and creative marketing campaign management skills.

 

EDUCATION

GEORGIA STATE UNIVERSITY, Robinson College of Business                                                      Atlanta, Georgia

Bachelor of Business Administration – Marketing                                                                                          May 2013

 

PROFESSIONAL EXPERIENCE

Liquified, Inc.                                                                                                             Atlanta, GA/Los Angeles, CA

Event production and promotion company which specializes in electronic music nightlife events and music festivals founded in 1992
Marketing Director                                                                                                               November 2015 – Present

Appointed to lead the entire digital, traditional and experiential marketing functions through a 2015 turnaround. Assumed a majority of responsibilities & accountabilities previously held by the company owners/partners.

 

·       Led the development and implementation of annual marketing plans which resulted in a 25% overall increase in average ticket revenue at various weekly, monthly an annual nightlife/music festival events

·       Led onsite event operations, hospitality, ticketing and programming for over 70 events in 2015

·       Developed the Liquified College Ambassador program from the ground up – resulting in a 30% increase in ticket sales from the 18-21 demographics

·       Drove the development of digital media strategies including display advertising partnerships with high traffic music partners – increasing paid attendance average by 25% in 2015

·       Create and manage a monthly advertising budgets for various marketing initiatives while optimizing spend, achieved lowest overall cost per click in company history

·       Drove, developed and optimized a multitude of advertising strategy campaigns including social, PPC and adwords

·       Grew and managed an email list of over 300k previous and potential customers, increasing CTR and event awareness

·       Developed and implemented social media and content strategy initiatives for social assets that include Facebook, Twitter, Instagram, Snapchat & Periscope – growing all channels significantly in 2015

·       Developed the Liquified Platinum Member program which increased weekly customer retention rate by 30% YOY

·       Negotiated contracts and fee’s between various venues and high profile artist agencies

·       Implemented consumer demand research techniques to properly gauge artist demand, timing and ticketing expectations

·       Managed grass-roots and face to face marketing strategies, leading a team of 20+ promoters and ambassadors

·       Currently developing live streaming  experiential marketing initiatives

Marketing & Operations Manager                                                                                 August 2011 –November 2015

 

·       Lead marketing campaign development and onsite event management for company assets and partnerships:

·       Execute unified digital marketing strategy to drive main revenue streams and company brands through valuable content creation, SEO, social media, email,  analytics and paid advertising campaigns on various digital platforms

·       Oversee email strategy, a/b testing and optimization to a list of over 300k subscribers

·       Data analysis and reporting with ticketing partners and web analytics

·       Staff management of over 20 sub-promoters, event coordinators, interns, and partners

·       Weekly/one-off event management at partnering locations such as Opera Nightclub, Tabernacle and Terminal West

Projects:

 

·       Illuminate  (2013 – Present): 800 – 1000 attendance weekly music event located at Opera Nightclub

·       Expand (2015 – Present): 400 – 600 attendance monthly underground music event located at Jungle

·       Magnetic Music Festival (2013): 13,000 paid attendance located at Kennesaw State University

·       Electric Adventure (2014): 5,000 paid attendance located at Six Flags Over Georgia

·       TomorrowWorld (2014): 60,000 paid attendance, main local Atlanta partner with ID&T/SFX

·       Two Harbors Music Festival (October 2016)

 

LiquidHub (Previously Think Interactive)                                                                                       Atlanta, GA

A digital integrator, a next generation agency, that partners with businesses to improve customer engagement and drive growth.

 

Strategist, Digital                                                                                                                         May 2014 – Present

·       Developed digital strategy that maximizes the value, visibility, and impact of content and brand across digital channels for various industries

·       Led project management initiatives for various digital strategy campaigns

·       Monitored cultural and social trends using various social scanning tools – which assisted in the development of digital social strategy initiatives

·       Develop customer journey maps, research-driven personas and strategic roadmaps

·       Created and managed social and content strategy, customer engagement and community management initiatives for various clients

·       Examined competitive landscape, current assets, gaps and resources to enable better lead management, increased traffic and conversion, higher levels of engagement and increased revenue via e-commerce channels

·       Media planning and marketing budget allocation for various marketing campaigns, and strategies in digital channels

·       Developed analytics reporting techniques to better aid with client objectives

 

 

Lossless Management                                                                                           Atlanta, GA/Los Angeles, CA

Talent management, marketing strategy, and branding/creative services agency which drives artist career development and success.

 

Co – Founder, Talent Manager & Agent                                                                                 January 2015 – Present

 

·       Developed and implemented various music marketing & growth strategies to nurture fan acquisition on all relevant social channels which fueled over 8 million total plays/streams and thousands of new fans for current artist roster in 2015

·       Created multi-level marketing and PR strategies to distribute independently released music through various channels such as Soundcloud, iTunes, Beatport, Spotify, YouTube and Hype Machine – receiving high profile placements such as Billboard, Proximity (2.5m followers), and many other blogs

·       Executed over 20+ successful track releases, half signed to major labels and half independantly released

·       Championed branding design and creative strategy for all projects

·       Handled all local and out of state booking inquiries, including negotiations, travel and logistics – over 50+ events booked in 2015

·       Continuously nurturing strategic industry relationships with major label A&R, and influential bloggers

 

Projects:

·       Halogen (DJ/Producer)

·       6m total plays, 20k Soundcloud, 13k Facebook, 1.5k Twitter, 2k Instagram

·       Label Releases: Universal, Universal Canada, Ultra, RCA, Republic, Casablanca, Polydor, Island

·       Almond (DJ/Producer)

·       2m total plays, 12k Soundcloud, 14k Facebook, 1.5k Twitter, 2k Instagram

·       Label Releases: Ultra Records

·       King Deco (Singer/Songwriter)

 

 

 

TECHNOLOGY PROFICIENCY

Wordpress, Tableau, Google Analytics, Adobe Photoshop, Compete Pro, Moz, Search Metrics, Brandwatch, Sprout Social, Microsoft Office, Excel, Powerpoint, Keynote