Description

EDUCATION

Bachelor of Science, Business Marketing, The Master’s College, Santa Clarita, CA                          May 2014

Relevant Coursework: Marketing Strategies, Entrepreneurship, and Consumer Behavior

WORK EXPERIENCE

Coca-Cola Refreshments, Sylmar, CA; Market Development Manger                       Jan. 2015 – Present

·       Work alongside design team to implement and develop brand awareness and execute multiple marketing campaigns for different brands. YTD Revenue rose by 3% due to marketing executions.

·       Filmed and edited video for Coca-Cola’s Central Valley Market Unit on 2015 PowerAde execution that was shown as the Central Valley Market Unit’s 2016 plan at Coca-Cola’s headquarters.

·       Create marketing pamphlets aimed at creating customers’ awareness and building strong partnerships.

·       Responsible for account development and retention, new account acquisition, and face-to-face order taking within the confined geography.

 

Tilly’s, Valencia, CA; Sales Associate                      June 2013 – Dec. 2014

·       Used marketing mix to strategize for new products and placement of promotions to create awareness.

·       Used Dale Carnegie’s Golden Rules for Success to create raving fans, increase in store profits.

 

Hi-Torque Publications, Valencia, CA; Photography Editor Assistant                  Jan 2012 – Aug. 2012

·       Cropped, resized, and retouched thousands of digital photographs for six different action sport magazines (eg. BMX Plus, Dirt Bike, and Mountain Bike) using Photoshop; enhanced and cleaned photos for publication in print magazines.

·      Multitasked daily to complete different project deadlines for each of six magazines.

 

In-N-Out Burger, Canyon Country, CA; Store Associate                  June 2009 – Jan. 2012

·       Acted as a store host by serving and meeting the needs of hundreds of customers daily.

·       Routinely worked cash register, coordinated with a variety of team members, and problem-solved to ensure customer satisfaction and repeat business.

 

ADDITIONAL EXPERIENCE

Marketing Projects, The Master’s College, Santa Clarita, CA                  Jan 2012 – May 2014

·       Filmed, directed, developed and edited “viral video project”– a marketing campaign for a figurative company – which currently has over 23,000 views. (http://youtu.be/WKGnqMvleTk).

·       Planned and designed a marketing campaign for a band (A Day to Remember) by using Instagram.

·       Designed a marketing campaign for a company based on consumer behavior. Techniques used included the power of free, power of habit, and brand loyalty.

 

PROFESSIONAL SKILLS

Marketing Mindset & Vision

·       Keen eye for detail driven by a passion for the arts that creates high engagement with eye-catching images and intricate meanings.

·       Proactive, creative, and innovative mindset that is always looking for ways to “WOW!” the customer and grab his or her attention.

 

Creative Design Experience

·       Over 3 years experience as an armature photographer and videographer – shooting and editing over thousands of photos along with multiple video projects.

·       Proficient in Adobe Create Suite CC (Photoshop & Lightroom), Adobe Acrobat, Microsoft Office, and iMovie.