Fabien HUmbert

Description

Summary Statement

Data-driven Manager with 5 years’ experience delivering mobile, web and native products.
Responsible for product live-cycle strategy, planning, delivery and reporting.
Implementation and development of tracking KPI’s, & analytical toolchain across touchpoints.
Agile project management | QA | Multi-variate testing | Community Development & Growth Hacking.
Strong experience in payments including push, pull, subscriptions, single act purchases

Professional Experience

Janvier 2015 to April 2015 : Product Engagement & CRM @ Peak Labs (Mobile Gaming)
Redefine & implement customer journey from onboarding to retention.

Developing customer centric data model and tracking user interactions across multiple variants.

Creating, implementing and delivering product innovation roadmap & growth hacking strategies.

Multi-channel CRM Campaigns (generating in excess of 120K revenue over 3 month)

Spring /Agile / Kanban environment | Feature prioritization | QA and Automated testing.

April 2014 to Dec 2014: Product Manager for TIMBRE – Concert @ SEATWAVE
Creating, managing and delivering a music & concert discovery application for the IOS platform.

Imprvingd mobile ticketing platform’s strategy, translating in 4% increase in ARPU & 8% increase intraffic.

Community development & Content Partnerships (clubs, label owners, tour management)

Taken user base from 5000 to 35000 MAU in 6 months.

July 2013 – April 2014: Product Innovation Manager, NEOMOBILE
Directly reporting to the CEO, responsible for identifying, sourcing and delivering innovative products

(Mobile applications, merchant solutions, partnerships and M&A in 32 Markets).

Agile Methodology and team management both local and off-shore (dev / Ux & UI, Content licensing).

Product Life Cycle Management for SOUNDTRACKER | ONEBIP Payment | FLIRTMAPS | APPSLOT

Corp communications and Customer Life-cycle management via tracking. KPI and Social Media channels.

Web & Mobile development | Brand Entertainment

Mutiple CRM, Digital content, Mobile advertising projects for multiple clients(Studio chaos, Badhat Media, MS Stubnitz, Shambala, BoomtownFestival , Downtown Media,)

April to August 2012 Mobile Product Manager (Chartsnow | Music Qubed)
Managing Mobile music application from a customer engagement point of view.

Creating a social media strategy targeting growth in conversion and engagement.

Product life cycle development including roadmap definition iterative development cycle, quality insurance,

Ensuring the documentation and reporting of both partners and users conversion throughout the apps.

(CRM Partners include MOBO | SBTV | TESCO Music | Ministry of Sound | Samsung)

Sept 2011to April 2012 Global Advertising Mobile Product Manager (O2 / Telefonica)
Implementation and development of TELEFONICA Mobile Advertising Product Strategy AD Serving technology and Performance driven model via the AMOBEE Global Ad Server

MMA Representative for industry guidelines on Rich Media Advertising & Permission based marketing O2 Priority Moments and carrier relationship within the TELEFONICA Global Network.

March to September 2011 _ Mobile Product Manager (Fetch Media)
Mobile Marketing Campaign Management including CPA, CPM, CPI and CPD

Product consultancy for content client including Conversion, Social Media, analytics and product development

Product Development delivered as a service for multiple agency clients (Hotels.com, 32RED, Venista, Qooker).

Feb 2010 to March 2011 Technical Product Manager (AMV / Twistbox)
Responsible for product development roadmap, execution and reporting across multiple markets.

Managing multiple content brands | Delivering innovative product strategy.

Sourcing, validation & implementation of technical solutions within the organization.

Video streaming platform | Affiliate marketing | Payment & billing development

Android, Blackberry, IOS and WEB/ Tablet custom development

Jan 2009 to Feb 2010 Client Services Campaign Manager (Connection 2)
Managing channel marketing campaign for technology clients within a Marketing Agency.

Managing team of telemarketers (KPI, training, reporting).

Telemarketing and sales experience in lead generation, partner recruitment & enablement Campaign. delivered in French and English for IBM, VMWARE, EMC, ZEBRA, MOTOROLA.

March 2008 to Jan 2009 Client Services Executive (Slipstream)
B to B Direct Marketing Campaigns including EDM, Direct Mail and Telemarketing

6 months campaign for Google France / UK, appointment setting and lead generation.

Rewarded best Telemarketing Executive for targets completion & appointment to sales on Google’s account.

Opportunities target & conversion rate and daily KPI measurements to maximise client’s ROI.

Tools & Personal Skills

Areas of expertise

Agile Product management
Native IOS /Android | Web / Mobile Web | API
Agile / Scrum / Prince / Kanban
Community & Social Media MGT
Goal driven design & UX
Data | Tracking | Analytics
Mobile & performance advertising
Education

Sound & Video Engineering specialization – 2003 – Besancon – France
Marketing Degree – 2001 – Besancon – France
Law School – 2000 – Besancon – France