After completing my Honours degree in Industrial Psychology I decide to follow my passion and pursue a career in music. Having worked as a music journalist for the world’s no. 1 Trance only website Trancehub I moved over to public relations, artist promotion, artist relations and social media working with top local artist as well as international artists.

Over and above this I have worked in event management for one of South Africa leading dance music event organiser Nuwave Media. Gaining extensive exposure through the work I have done as a contributor on Trancehub in 2012 I began my own music website Think In Electronic of which I am the Editor and Chief content producer. The website has grown substantially and globally since it was started and in the short time I have managed to grow the website to an average of 41000 hits per month. I am a social media enthusiast and through my part time work I have gained valuable knowledge about marketing, PR and social media.

I live by a motto that has been passed on to me by highly successful people, “treat your job as it is your own business” and this is why I believe I am so successful in everything I do.