Overview

Job Description
Mad Fresh Events is looking for a talented Brand Manager to develop and manage the overall brand strategy for our franchise, “Shipsomnia”.
Responsibilities
To work with the CEO and Marketing Director to deliver best practices and efficient Company operations to meet the Company’s business objectives.
Essential Functions
·      Develop and manage the overall brand strategy for the company, from positioning to brand architecture, working with the in-house creative team and external agencies.

·      Create branding guidelines

·      Create and implement marketing initiatives that increase brand awareness and loyalty.

·      Grow the brand regionally and develop a consistent voice across all touch points.

·      Work with cross-functional teams in the development and implement brand strategies for promotions, communications, forecasting to achieve sales targets of our franchise.

·      Develop annual forecasting, A&P budgeting and execution of marketing as well as action plans to achieve the business goals and objective.
Requirements.
·      Good communication skills, both verbal and written.

·      Sound relationship building skills and strong ability to lead cross functional projects.

·      Strong analytical mind, self-motivated and ability to multitask.

·      Good team player and excellent presentation skills.

·      Enthusiastic, independent, energetic, creative, willing to challenge status quo with fresh ideas and able to work under pressure.

·      Self-starter, with the ability to take initiative and work without detailed guidance

·      Experience working in a start-up environment is beneficial.
Qualifications
·       Fluency in English (both written and spoken)

·       Minimum degree holder in Marketing & Business Administration or related discipline.

·       Minimum 5 years’ working experience in brand building.

About Mad Fresh Events

Mad Fresh Events is an eclectic and talented crew who are extremely passionate about music, the arts and travel.  We take pride in delivering high quality, original and creative work that pushes the boundaries of the music and travel industries and dedicated to creating the best time of your life experience for all of our customers. Our flagship franchise, “Shipsomnia,” gained global recognition as a leading experiential music & arts cruise vacation. Our company culture is professional and fun and our aim is to help you “expand your horizons” and grow your talents with us.

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