Overview

Assist Vice President of Marketing with developing monthly, quarterly and annual property level strategic plans and oversees various components of the following marketing functions: Direct Mail, Promotions and Events, Players Club, Electronic Messaging, Entertainment, Group Sales, and or Retail. Workers closely with Casino Marketing to create exceptional experiences for out target customers within our financial guidelines.
Responsible for increasing revenue on a year-over-year basis while maintaining the appropriate cost structures.
Involved in the development, execution and analysis of effective marketing programs targeted to existing and new customers, including all customers of the Horseshoe, Harrah’s and Caesar brands.
Establishes, maintains and controls department budgets for direct marketing, promotions, advertising and/ or public relations.
Manages staff and oversees all marketing programs and activities to ensure accuracy and integrity of all direct mail offers, offer redemptions, customer lists and customer records.
Develops, manages and has accountability for the annual promotions, entertainment and casino events marketing plan and yearly budget. Contacts and develops plans with corporate representatives to support and execute appropriate brand marketing programs.
Interfaces with agencies, divisional and corporate marketing regarding local marketing strategies.
Responsible for hiring, disciplining, developing and promoting staff in assigned areas.
Responsible for archiving employee metrics such as EOS/ SFS, Turnover Goals and increasing CSA scores on a year over year basis.
Serves as a leader for employees while fostering teamwork, employee morale, motivation and open communication.
Coaches and develops employees using a consistent, approachable demeanor and clearly articulates expectations.
Provides direction and support for staff to achieve Horseshoe property goals and objectives.
Supports all operating departments and marketing functions to ensure needs are met in a timely manner and all marketing deadlines are met.
Manages and ensures appropriate level of inter- and intra- departmental communication of all marketing activity.
Allocates resources to areas that create value and service to our guests and to Horseshoe.
Endures business objectives, ethics and values of Harrah’s Entertainment, Inc.
Performs other duties as assigned by the Vice President of Marketing