Overview

POSITION SUMMARY: The Nightlife Marketing Manager is responsible for developing, executing and analyzing
venue-based marketing and event strategies and programs that meet the Company s overall objectives and
financial goals.
The Nightlife Marketing Manager will be accountable for leading the development of the venue s event and
marketing program that includes new innovative ideas, talent recommendations, marketing partnerships,
promotional activities, advertising recommendations, and VIP Host, social media and public relations
coordination. The Nightlife Marketing Manager will also execute the events and programs on-site. In addition,
the Nightlife Marketing Manager will find creative ways to increase customer spend, find new sources of
business, and maintain the responsibility to oversee the venue s brand, including the market position against
competitors.
GUEST SERVICE REQUIREMENTS:
– Provide a friendly, personal demeanor with a willingness to interact
– Provide professional and friendly guest services
– Commits self to the below listed Company values, and acknowledges dedication to providing excellent
guest service for our Guests and our internal team, at all times
SAFETY REQUIREMENTS:
– Ability to work safely and prevent personal injury
– Commitment to the safety of fellow co-workers and our guests, and the ability to demonstrate that
commitment through daily actions
ESSENTIAL FUNCTIONS OF THE POSITION INCLUDE, BUT ARE NOT LIMITED TO:
– Creates strategic events based upon overall calendar, history, & venue needs
– Work in conjunction with Director and Supervisor as strategic partners developing annual marketing
plans per venue
– Suggest talent and follows talent booking process
– Develop event budgets
– Manage client venue relationships
– Work in conjunction with the Sponsorship Team to leverage and maximize the company s sponsorship
capabilities
– Work in conjunction with media partners to leverage and maximize event activation opportunities &
value ads
– Closely monitors competitors programming and venue activities
– Responsible for event master worksheets (e.g. Event Overview and One Sheet )
– Develop event advertising needs and passes on to Advertising & Media Coordinator to execute.
– Liaise with promotions teams (internal, external), informs on promotional rules and communicates
information back to appropriate personnel.
– Liaise with VIP Services and Executive Management to maximize price yielding opportunities.
– Communicate events to the following areas: Executive Management, Public Relations, Advertising,
Promotions, Social Media, Sponsorships, Clients, and Operations
– Oversee event day
– Work to create new sources of customers through building professional networks and complementary
partnerships
– Aid in the development of brand strategies and managing tactical execution for each venue
– Aid in the overall development of new event brands and assists with building and executing
pre/during/post launch marketing activities
– Help with market research including customer surveys, competitor research and market positioning
– Manage re-branding / re-positioning efforts when needed and enforces brand standards
– Support Private Events and Guest Services by managing asset and collateral needs
– Assist in developing branded guests experiences for venues and oversees the overall customer
journey/experience
– Assist and/ or complete additional tasks as assigned
EDUCATION/REQUIREMENTS:
– High School Diploma or equivalent required
– Bachelor s Degree in Marketing or a similar discipline preferred
– 3-5+ years nightlife/ hospitality based venue marketing management with a proven track record- Proof of eligibility to work in the United States
– Valid Driver s License
– 21+ years of age
– Maintain a professional, neat and well-groomed appearance adhering to Company standards