Overview

Key Responsibilities

• Devise and implement strategies to ensure rapid audience growth across all digital platforms
• Manage the day-to-day activities of the social team and moderate the overall brand tone on social media platforms
• Deliver weekly KPI reports on digital marketing performance to the wider company using social platform insights, Google analytics and any other tool, as necessary
• Continuously evaluate the effectiveness of campaigns
• Oversee digital advertising planning and spend with nominated agencies alongside marketing team
• Constantly research and consider new technologies, platforms and services that may be applicable to Ministry of Sound and communicate key findings to wider team/company as appropriate
• Assist Commercial Director and HoD with execution of brand partnerships
• Develop and support new strategies in CRM activity e.g. e-mail marketing, social media and database management
• Provide a key link between the rest of the company and the digital team, helping to ensure timely knowledge of upcoming projects and good interdepartmental communication and workflow
• Develop and maintain strong relationships with labels, leading digital platforms, artists and brands to benefit Ministry of Sound’s digital channels
• Proactively identify upcoming conflicts and resource gaps

Person Specification

• Broad online marketing experience with expertise spanning campaign execution, eCRM, social media, content, SEO and amplification.
• Experience of shaping and delivering sizable digital marketing strategy
• Customer driven, with a strong commercial focus and understanding of digital technologies, trends, policies and digital best practice.
• Very good people and diplomacy skills as you will be expected to work with internal and external stakeholders to the highest level
• Proven track record of line management experience or leadership experience
• Up to date on latest trends in digital platforms and programs
• Used to working at pace
• Music lover

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