– Ensure that website pages are properly indexed in or excluded from search engines
– Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
– Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
– Track, report, and analyze website analytics and PPC initiatives and campaigns
– Optimize copy and landing pages for search engine marketing
– Perform ongoing keyword discovery, expansion and optimization
– Research and implement search engine optimization recommendations
– Research and analyze competitor advertising links
– Develop and implement link acquisition strategies from a wide range of sources using outreach, content syndication, digital asset development, paid advertising, etc
– Gather, classify, organize, and manage keywords through various tools and techniques
– Hands-on management of on-page SEO including content optimization, meta-data optimization, and SEO-friendly site architecture
– Monitor and report key performance indicators such as indexing, rankings, backlinks, and serp click-through rates
– Keep up-to-date with the newest SEO strategies, techniques and best practices
– Assist and contribute to Google AdWords and Bing Ads campaigns