Overview

Job brief
We are looking for a talented Content marketing manager to take full responsibility for our inbound marketing strategies including social media, blogs, and lead generation.

Our ideal candidate is a creative marketing professional, preferably with a writing background. You should be able to develop engaging content to attract and retain our audience. For this position, it’s also essential to be up-to-date with new technologies and marketing trends.

Ultimately, you should be able to expand ONE EDM’s digital footprint and brand awareness.

Responsibilities

Design content marketing strategies and set short-term goals

Undertake content marketing initiatives to achieve business targets

Collaborate with design and writing teams to produce high quality content

Deliver engaging content on a regular basis and inspire team members

Edit, proofread and improve content

Optimize content considering SEO and Google Analytics

Analyze web traffic metrics

Share content through various channels, ensuring strong web presence

Receive consumer feedback and generate ideas to increase engagement

Requirements
Proven work experience in content marketing

Proficiency in WordPress or other Content Management Software

Understanding of marketing funnels

Understanding of web publishing requirements

Editorial mindset with the ability to predict audience preferences

Hands on experience with SEO and web traffic metrics

Expertise in social media platforms

Project management skills and attention to detail

Excellent communication and writing skills in English

Interest in Marketing, Journalism or relevant field

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