Overview
sbe is seeking a candidate for our Email Analyst role who is well-rounded in creative and analysis marketing. The ideal candidate is knowledgeable of best practices and key email fundamentals such as spam compliance, lifecycle marketing, multi-channel marketing, A/B split testing, etc. He/she must possess a general understanding of email marketing and have experience managing multi-vertical email programs with high levels of email segmentation.
This position has the ability to be based in either Las Vegas or Los Angeles.
Responsibilities:
Manage email deployment Quality Assurance (QA)
Establish optimal QA checks to ensure campaigns deployed meet best practices and legal requirements in the lifestyle/ hospitality space
Support designated properties to ensure email marketing campaigns are deployed effectively:
Troubleshoot technical issues with Adobe Campaign Management/Silverpop to ensure deployment of email campaigns
Identify opportunities for campaign enhancements and incorporate best practices
New project identification and delivery:
Identify opportunities for email system enhancements to drive revenue. Analyze all enhancement opportunities, revenue forecasts and cost estimates
Develop project plans with task definition, resource assignment, critical dependencies, and timelines
Utilize testing initiatives to maximize return
Utilize system reporting tools to generate reports and analyze performance metrics to maximize campaign performance for optimal return
Report on effectiveness of KPIs against benchmarks
Qualifications:
Critical competencies for this position include:
Possesses confidence in ability to achieve goals
Maintains resilient and tenacious attitude
Ability to maintain a very well organized and structured approach to work in order to effectively multitask and track various activities and projects occurring sometimes in parallel
Creates and seizes opportunities to win, even when faced with ambiguity. True passion for results.
Understands how to get things done and when to involve others in decisions
Stays current; understands how what happens in the world affects us in the email space, our marketplace and our competition
Additional Qualifications:
Project management and email marketing experience required
Experience with vendor management
Exceptional communication and presentation skills
Exceptional reporting skills
Analytical Tools a plus (SQL, Access, etc.)
Exceptional documentation skills
Draft and maintain process documents; draft training material
Proficiency in Microsoft Office (Excel, PowerPoint, Outlook, etc.)
Ability to administer and coordinate across multiple tasks and deadlines
Professionalism and ability to maintain strict confidentiality of company and employee information
Evidence of learning quickly and ability to build on existing business foundations
Ability to travel approximately 10% of the time to Las Vegas – position is based in LA
At least 2 years of experience conducting email marketing blasts
Software Knowledge:
Adobe Campaign (Neolane) or other Campaign Management Tool Preferred
Silverpop or other ESP experience preferred
Salesforce or other CRM experience preferred
