Handle community outreach, business development and full-service event production for Emerson Theatre and Greystone Manor. The Senior Special Events Manager is responsible for increasing sales, creating market and brand awareness as well as establishing and maintaining community and client relationships. He/she will work successfully and efficiently with sbe’s Sales Department to achieve and exceed monthly sales goals and will perform special projects as delegated by the GM and Director of Sales.
Create New Business – Increase awareness and drive additional business to specific venue through outreach
Actively solicits new business opportunities by conducting effective sales calls, makes off-site sales calls, mailers, emails and presentations to potential clients
Generate new leads – Generate sales and maximizes revenue while developing and maintaining long term relationships with clients – Create and maintain positive community relationships
Develop relationship with local industry
Become involved in outside organizations directly related to industry
Monitors sales and continually develops strategies to improve and adjust to those changes
Achieves monthly sales goals – Attend local trade shows, participate in sales blitzes and other off-site sales efforts
Maintains SBE Company Standards II. Booking Special Events / Administration
Handle initial inquires in a timely manner – Send information packets, letter writing, email and menu / events proposals to clients
Update SCMC and Event Calendar with tentative and definite business
Special Event Orders-distribute Information to Operations Team including floor plan
Ensure staffing levels are met
Work with Logistics Manager regarding event production needs
Ensure all accounting paperwork is accurate, responsible for collecting all monies prior to event, handle the invoicing
Sales Manager to greet the client, introduce client to the Manager on Duty and assist with the beginning of event Attend weekly meetings/conference calls with operation management and sales team to review upcoming events for the week and attend pre-shift with the staff on nights of events
Participate in sales training as directed by Director of Sales
Reports / Financial Revenue – Assists in building the yearly Sales Plan – Understand and assist with the monthly revenue reports
Only candidates with 3-5 years plus local sales, special events and customer service experience will be considered.
Applicants must have a solid client base as well as strong connections within the local community including but not limited to local vendors such as florists, rental companies, etc.
Candidates must be willing and available to work long hours Monday through Friday in addition to weekends and demonstrate the ability to plan, prioritize and execute in a fast-pace, high volume environment.
Written and verbal communication skills, exceptional time management and proven sales ability while maintaining a positive, persuasive, client-focused and professional manner is essential. Candidates must demonstrate strong problem solving and solutions-oriented decision making skills.