Be a thought leader in creating and driving branding strategy for assigned artists and projects.
Direct strategy supporting marketing efforts for album releases and artist touring.
Develop marketing campaigns that effectively accomplish artist objectives; work closely with internal and external functional teams.
Lead marketing team in strategy development, planning meetings, and consumer profiles. Provide significant input into marketing plans.
Develop 3-year plans for artists, base branding strategy on and compare marketing campaigns to 3-year plans.
Direct the strategic use of assigned marketing budget.
Write and present strategy briefs and situational/competitive analyses projects.
Provide visual branding direction for artist imaging, album packaging, and music/marketing videos for the artist roster in coordination with the creative team.
Lead creative process for and research unique marketing opportunities to help support an artist brand.
Lead brainstorming, strategic, and tactical planning meetings to provide cross-functional synergy.
Analyze market conditions and marketing plan effectiveness on an ongoing basis.
Develop and maintain professional relationships in six key areas: A&R, functional teams (e.g., promotions, marketing, operations, etc.), senior management, artists, artist managers, and booking agents. Serve as primary artist manager contact within marketing team.
Coordinate and attend industry events and appearances for artists.
Travel for promotional events and meetings when necessary. (Approximately but not limited to 3 days per month.)
At least 5 years of experience in marketing required.
Demonstrated creative experience, including campaign oversight and team leadership in a creative arena required.
Experience in Christian music industry a plus.
The ideal candidate will be a star relationship-builder who can lead with charisma. The ideal candidate will contribute creatively to the marketing process while driving the business forward. Finally, the ideal candidate will demonstrate a thorough understanding of our consumer.
Provident Music Group is the Christian music division of Sony Music Entertainment. Enjoy a fun and creative atmosphere in the music industry! Provident employees work in an attractive corporate environment in the Cool Springs area of Franklin, Tennessee, and receive outstanding benefits including 401(k) match, medical/dental/life/disability insurance, free Provident artist CDs, AND 28 paid days off per year (including paid holiday time Christmas Day through New Year’s Day). No relocation expenses will be paid.
About Sony Music Entertainment
Sony Music Entertainment is a global recorded music company with a roster of current artists that includes a broad array of both local artists and international superstars, as well as a vast catalog that comprises some of the most important recordings in history. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America.
The Coordinator will be involved with all aspects of project marketing and will be responsible for providing administrative support to the SVP of International Marketing.