Overview
This position serves as the central hub for a quarter of the overall UMG Nashville artist roster. This job requires comprehensive communication and coordination internally and externally in order to keep projects moving forward while maintaining the overall artist message and brand.
Job Responsibilities:
Develop and execute full marketing plans and campaigns for single and album launches
Coordinate all facets of the label group to maintain focus and progress in relation to specific artist’s projects
Work in conjunction with artists, managers, and marketing team to create, maintain, and evolve artist brands
Seek out and maintain the knowledge of each artist and their management team’s processes, goals, and overall efforts in order to maintain a cohesive and effective working relationship
Generate timelines of project needs and key dates/deadlines with all departments and oversee the timely delivery of those needs
Create and coordinate special events in conjunction with album releases, specific tour dates, and other special events
Serve as key liaison for artist management and label
Brainstorm and produce big marketing ideas, identify the best idea options, and execute
Manage a high volume of communication – phone calls, emails and meetings
Design and oversee advertising campaigns
Manage quarterly budgets
Communicate the status of artists projects routinely with SVP of Marketing and label staff
Provide direction to and manage Marketing Coordinator
Other responsibilities as required
JOB REQUIREMENTS:
Required Skills:
Music industry experience with an emphasis in marketing
Organize, prioritize, and execute a wide range of tasks with heavy workloads and tight deadlines
A general knowledge of all departments within a label, including:
Digital, publicity, A&R, creative, production and promotion
Strong communication and teamwork skills
Creativity and willingness to think outside the box
Travel required
Education & Experience:
Degree in related field preferred
Minimum 5 years of marketing experience; Music Industry a plus
About Universal Music Group
Universal Music Group (UMG) is the global music leader with strong market positions in recorded music, music publishing, and merchandising. The recorded music business discovers and develops recording artists and then markets and promotes their music across a wide array of formats and platforms. UMG's music publishing company, Universal Music Publishing Group, discovers and develops songwriters, and owns and administers copyrights to musical compositions for use in recordings, public performances, and related uses, such as films and advertisements. Bravado, UMG’s merchandising company, sells artist and music branded products via multiple sales points including online, fashion retail, and live performances.
