Overview
Job Summary:
The Account Director will manage business plan for designated high volume/visibility digital partners, including development and execution of sales and marketing campaigns and goals. This person will manage excellent relationships with digital partners, be able to hit sales/streaming objectives and create incremental sales objectives and opportunities. Sales and marketing will involve all facets of UMGD digital and mobile products.
Job Functions:
Primary liaison between UMGD/labels and partner to create marketing plans and advertising strategies for new releases
Solicit, market and pitch new releases and product lines
Oversee special promotional opportunities with partners (advertising, merchandising, marketing, retail partnership activities)
Manage sales/streaming activities as it relates to goals of the company
Communicate trends, success, opportunities, and recommendations to UMGD/labels
Successfully manage relationship with partners including verification of: launch, product delivery, punctual reporting and on-going partnership maintenance
Successfully manage relationship and shared goals with home office, labels and marketing team
JOB REQUIREMENTS:
Minimum Qualifications:
Minimum 7 years of sales or marketing experience at music company or digital partner
Extensive knowledge of UMGD’s digital supply chain and Bitmax
Experience in selling and marketing in high visibility environment
Solid understanding of digital consumer trends
A good knowledge and understanding of P&L’s
Ability to think creatively and independently, as well as collaboratively
Ability to operate in a highly collaborative manner and work in pressure situations
Excellent negotiating, analytical and people skills
Polished presentation skills, ability to appeal to variety of customers
Ability to craft and deliver executive-level presentations
Ability to communicate with all levels of management and executives
Experience managing and directing a team
Knowledge of VEVO/YouTube’s Admin and Analytics to strategize artist development
Understanding of online/social marketing and advertising
Solid understanding of digital partner practices and business needs
Experience with retail sales and marketing strategies through direct professional experience
Strong digital marketing skills are required
About Universal Music Group
Universal Music Group (UMG) is the global music leader with strong market positions in recorded music, music publishing, and merchandising. The recorded music business discovers and develops recording artists and then markets and promotes their music across a wide array of formats and platforms. UMG's music publishing company, Universal Music Publishing Group, discovers and develops songwriters, and owns and administers copyrights to musical compositions for use in recordings, public performances, and related uses, such as films and advertisements. Bravado, UMG’s merchandising company, sells artist and music branded products via multiple sales points including online, fashion retail, and live performances.
