Killer Tracks, a unit of Universal Music Publishing Group, is currently seeking a Director of Marketing in our Santa Monica, CA office location.

Purpose of Role:

To direct all marketing and communications initiatives for Killer Tracks, a leading provider of production music for use in film, television, advertising and interactive media.

Key Responsibilities:

• Develop strategic and tactical marketing programs to maximize licensing revenue
• Extend Company’s brand reach through effective advertising, sponsorships, events and public relations
• Oversee Company’s exhibits and sponsorships at industry trade shows and conferences
• Update and expand Company’s main website, various micro sites and additional online profiles
• Manage Company’s social media initiatives, producing original content when necessary
• Plan and execute effective direct marketing campaigns (physical, email, digital, telemarketing)
• Research and analyze market, industry and competition to identify and monitor New Business opportunities and threats
• Generate new business leads to continuously fill sales pipeline
• Maintain critical marketing information inside Company’s CRM database
• Liaise with all internal departments, external vendors, composers and business partners to manage key timelines and deliverables
• Liaise with international offices and sub-publishers to ensure global marketing goals are achieved
• Plan and manage live performances by Killer Tracks artists at Company events, showcases and client presentations
• Create key marketing assets and tools for use by sales and/or International offices
• Create new music cover artwork and product descriptions
• Continuously promote Company’s new and catalog releases
• Provide project status updates and results to various department heads
• Develop and monitor marketing key performance indicators
• Generate and manage annual and project-specific Marketing budgets
• Manage a high volume of internal/external meetings and email correspondence
• Draft and distribute Company press releases and announcements as necessary
• Other duties as needed

• Bachelor’s Degree from fully accredited College or University
• Minimum 7 years of progressive marketing experience, including at least 3 years managing others
• Minimum 3 years of B2B marketing or sales experience
• Music production and licensing experience preferred
• Experience managing large trade show exhibits and events (concert production experience also preferred)
• Deep understanding of social media trends and digital marketing
• Website design experience
• Graphic design and product packaging experience
• Video production experience
• Proficiency with Microsoft Word, Excel and Powerpoint as well as Photoshop, Dreamweaver (or HTML coding)
• Ability to present and speak publicly in front of small and large groups of colleagues, clients and industry professionals
• Great organizational skills with the ability to prioritize evolving workload
• Strong communication abilities with the ability to write and convey marketing plans/efforts to senior executives, colleagues and reports
• Strong interpersonal and teamwork skills, including adaptability, personal effectiveness, and the ability to establish quick rapport
• Must be a self-starter with the ability to prioritize and effectively follow through under pressure and/or tight deadlines
• Ability to handle confidential information and interact with high-level executives
• Travel required, especially during convention season (January – June)
• Able to work long hours on your feet at trade shows. Ability to lift and move boxes of marketing materials and promotional items.

About Universal Music Group

Universal Music Group (UMG) is the global music leader with strong market positions in recorded music, music publishing, and merchandising. The recorded music business discovers and develops recording artists and then markets and promotes their music across a wide array of formats and platforms. UMG's music publishing company, Universal Music Publishing Group, discovers and develops songwriters, and owns and administers copyrights to musical compositions for use in recordings, public performances, and related uses, such as films and advertisements. Bravado, UMG’s merchandising company, sells artist and music branded products via multiple sales points including online, fashion retail, and live performances.