Skills

• business development
• digital marketing
• direct marketing
• event coordination
• strategic advertising
• web design

Education

Universidad de Puerto Rico

2008-2013 Bachelor of Business Administration (B.B.A.) Marketing Management

Cum Laude

Interactive Advertising Bureau

2015 Digital Marketing Certification

Google digital marketing certification expedited by the Interactive Advertising Bureau of Spain

Experience

Adlink Puerto Rico

2013-2014 Administrative Assistant - Vice President

– Responsible for assisting the vice president in every basic business function and supervising employees performance.
– In charge of the traffic department, accountable for the coordination of all phases of production for clients such as Puerto Rico’s Gasoline Detailers Association, Bristol Myers Squibb, Educational Technical College, Roma Boutique, and University of Puerto Rico, Medical Sciences Campus to name a few.
– In charge of creating new media plan strategies and creative ad campaigns for clients such as EcoMaxx, Caribbean Temporary Services, Villas Del Mar Hau and Charlie Car Rental among others.
– Negotiate rates for media purchases, prepare quotes, develop market research and search for sponsorship and branding opportunities for our clients.

TEAMS, LLC

2014 Account Executive/Event Coordinator

-Account executive and event coordinator for renowned international brands such as Bacardi, Grey Goose, Martini, Bombay among others.
– Responsible for developing and designing new marketing and promotional solutions such as branding events and point of purchase activations for numerous clients simultaneously.
– In charge of staffing and coordinating promotions for different client accounts.
– Event planning assistance for major events such as Taste of Rums, Mojito Fest, and Encanto al Jazz.
– Coordinated, scheduled and arranged meeting and travel calendars for promotional staff.
– Provide assistance for social media and web image of the agency.

Trust Investment & Real Estate Corp.

2014-Present Marketing Director

– Responsible for all public relations, promotional activities and overall marketing strategy.
– In charge of the design and production of all marketing materials such as print ads, TV spots and digital marketing content.
– Daily maintenance to our website, social media fan pages and clasificados online client page.
– Main goal is to increase traffic in our web page, social media fan pages and clasificados online client page by developing new sale strategies.

Light On Media Group, LLC

2014-Present CEO / Co-Founder

– Creating, communicating, and implementing Light On Media Group’s vision, mission, and overall direction.
– Leading the development of our marketing strategy and responsible for our branding efforts.
– Responsible for new business developments including client prospecting, customer relationship management and pitch proposal ideas.
– Responsible for our corporate identity, especially concentrating in digital content for our social media channels.