Description

ALICIA SOLEDAD CASTRO

510 W. University Dr. #116 · Tempe, AZ 85281 · (520) 223-0182 · ascastr1@gmail.com 

OBJECTIVE

Seeking a position in a fast-paced environment where my dedication, motivation and organizational skills will contribute in the growth of the organization. My creative skills and abilities make me confident this will allow me to meet the requirements of the organization.

EDUCATION
BACHELOR OF INTERDISCIPLINARY STUDIES (BIS), TOURISM AND BUSINESS                                                                         May 2013

School of Letters and Sciences | Arizona State University, Tempe, AZ

INTERNATIONAL BUSINESS STUDIES, CERTIFICATE                                                                                                                                  May 2014

W. P. Carey School of Business | Arizona State University, Tempe, AZ

SPECIAL EVENTS MANAGEMENT, CERTIFICATE                                                                                                                                             May 2013

College of Public Programs | Arizona State University, Tempe, AZ

WORK EXPERIENCE
ARIZONA BOUNCE AROUND | Scottsdale, AZ                                                                                                                                               December 2014- Present

Marketing Manager

·        Maintain and update client database to more effectively target audience and boost revenue

·        Community outreach marketing to increase brand awareness, including visits to businesses and schools around   the Phoenix metropolitan area to meet with community leaders and identify potential opportunities and upcoming events

·        Assist with social media account management, including Instagram, Facebook and Twitter channels

·        Assist with public relations efforts, including press release writing for new products and special promotions and local broadcast media outreach 

·        Assist with clerical duties, including: answering telephone calls, calling clients to confirm events and assist customers with pick-up orders

COLLEGE TIMES | Scottsdale, AZ                                                                                                                                         

Freelance Contributor                                                                                                                                                                                         August 2014-November 2014

·        Interview artists and review performances throughout the Phoenix area including: Avicii, Tiesto, Dada Life and Showtek

Promotions Manager                                                                                                                                                                                                       August 2013-May 2014

•        Manage and execute campaigns to create brand awareness for College Times and magazine advertisers

•        Schedule various events throughout the Phoenix Metropolitan area as a way of reaching out to, and expanding, current magazine readership to target demographic (roughly 250,000 residents)

•        Promote contest giveaways and advertisements via social media outlets, including: Facebook, Instagram, Vine, Twitter

•        Oversee promotions team by, creating schedules and verifying work hours

ARIZONA STATE UNIVERSITY HOUSING | Tempe, AZ                                                                                                                                  May 2010- July 2013

       Customer Service Representative/Quality Control Representative

•        Perform clerical duties

•        Deliver consistent and timely service for residential students, staff and parents across all four campuses with questions regarding university policy and housing inquiries

•        Respond to emails about on-campus housing information and assignments; asses charges to students for hall damages

STEVE LEVINE ENTERTAINMENT & PUBLIC RELATIONS | Scottsdale, AZ                                                            January 2013- May 2013

Special Events Coordinator Intern

•        Assist Special Event Coordinators with on-site event details, VIP/guest check-in, promotions, event ticketing and guest hospitality for a variety of events including A Great Gatsby New Year’s Eve at W Scottsdale, Phoenix Suns Charities: The Jump Ball Gala, REPUBLIC Presents: Steve Aoki at Axis/Radius, Maya Day & Nightclub Grand Opening and W Happenings Present Vektor Vodka Launch Party “White Russia”

•        Research items for special events, i.e. entertainment, décor, food, vendors for events including up to +1,000 attendees

•        Organize gift bags and distribute them at events (when necessary)

•        Set up and tear down of event décor, along with daily office duties to ensure successful event production

COMMUNITY INVOLVEMENT
· LUCKY MAN: MARQUEE THEATRE                  | Tempe, AZ                                                                                                                              August 2014-Present

Guerrilla marketing for upcoming events, on-site promotions day of event, social media promotion

· GREAT AMERICAN BBQ & BEER FESTIVAL | Chandler, AZ                                                                                                                       March 2015

Event beverage manager in charge of a four-person team serving beer to attendees

· POT OF GOLD MUSIC FESTIVAL | Tempe, AZ                                                                                                                                                        March 2015

Assist with hospitality and security at ADA stages

· MAXIM MAGAZINE SUPER BOWL PARTY | Scottsdale, AZ                                                                                                                       January 2015

Organized 1,000+ gift bags for event attendees

· ROCK THE BLOCK! | Chandler, AZ                                                                                                                                                                     November 2013

Volunteer check-in/check-out and event tear down

· ELECTRIC DAISY CARNIVAL PRESENTED BY INSOMNIAC | Las Vegas, NV                                                                                     June 2013

Assisted in merchandise booth, catering to more than 115,000 festival attendees       

· DJ QUBERT PRESENTED BY INDUSTRY EVENTS & ENTERTAINMENT | Phoenix, AZ                                                      November 2012

Volunteered with will call and ticket purchases

 

SKILLS
•        Proficient in Spanish

•        Demonstrated knowledge and application of Microsoft Office Suite

•        Strong customer service and office skills

•        Basic photography and editing skills