Description

@AnthonyCerreta
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INTERACTIVE PRODUCER / ONLINE MARKETING DIRECTOR

 

Award winning marketing strategist with a nine-year record of proven success in delivering complex online, mobile and interactive digital media solutions for brands and celebrities. Expertise leveraging Internet marketplace trends, business models, network processes and online marketing strategies. Hands-on and performance-driven with proven success in Interactive Campaign Development, Budgeting, Execution, Outreach and Post Analysis.

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CORE COMPETENCIES

 

·       Interactive Project Planning

·       Campaign Budgeting

·       Media Planning & Buying

·       Online Video Advertising

·       Email Clubs & Acquisition

·       Strategic Partnership Building

·       Campaign Metrics & Analysis

·       Mobile SMS & QR Campaigns

·       Blog Planning & Blogger Outreach

·       Sweepstakes & Contest Creation

·       Location Based Marketing Campaigns

·       Coupon Creation & Implementation

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SKILLS & EXPERTISE

 

·       Successfully budgeted, planned and managed simultaneous ($1 Million+) branded online marketing campaigns.

·       Delegated responsibilities to ensure objectives were completed within preplanned timeline and budget.

·       Reviewed project status reports during each operational phase to discover more efficient ways to utilize resources.

·       Expertise in Email Marketing, Blogger Outreach, Twitter, Pinterest & Facebook pages with 5 million+ fans.

·       SOFTWARE: Advanced in MS Office, Photoshop, Dreamweaver, Illustrator, X-Time Project.

·       LANGUAGES: Experience with WordPress, HTML, CSS, XML, PHP, Final Cut, Ableton, FileMaker Pro.

·       MISCELLANEOUS: SEM, SEO, PPC, CPM, Display Banners, UGC, QA Testing, Excel, PowerPoint, MAC & PC.

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EXPERIENCE

 

matrixx: Santa Monica, CA:   Account Manager/Online Marketing Manager                                                    6/2008 – Present

Successfully budgeted, planned & managed simultaneous marketing campaigns for brands which include Hefty, Sunsweet, Munchkin, Langers Juice, Jolly Time, DeMet’s Turtles, Flipz, Zest, VO5, Rave Hairspray, Schlotzsky’s & Johnsonville

 

Key Achievements:

• Platinum Hermes Award Winner for Schlotzksy’s: BigLeagueClubz.com campaign. (Senior Producer)

• Silver W3 Award Winner for Johnsonville: CreateYourOwnVille.com campaign. (Senior Producer)

 

Dr. TATTOFF, LLC: Beverly Hills, CA:    Online Marketing Manager                                                9/2007 – 2/2008

Developed, Trained & Managed the online marketing department through the company’s public expansion efforts, including clinical Online Outreach, Social Networking, PR & Customer Service team integration.

 

Match Creative Talent: Los Angeles, CA:   Marketing Manager/Office Manager                                   11/2006 – 8/2007

General Office & Marketing Manager with proven success in directly assisting the marketing, sales and recruitment teams through the adaptation of the company’s new customer relationship management system and social media.

 

Signature Creative: Hollywood, CA:   Project Manager/Office Manager                                               6/2006 – 11/2006

Project Manager with proven success directly assisting the CEO with marketing & new business development.

 

DNA Studio: Century City, CA:   Project Manager/Associate Producer                                                 4/2005 –  8/2006

Associate Producer for the Paula Abdul Cardio Cheer Aerobic Fitness series and managed the Entertainment Department’s media shipping department. Designed, Programmed and Marketed branded Myspace pages.

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EDUCATION

The University of Akron: Akron, OH · Department of Marketing: Strategic Marketing

• Attended Sigma Nu College of Chapters: organized one of the most successful recruitment events to date.