Description

Bachelor of Science, Business Administration                                 University of Southern California, May 2015

 

·    Emphasis in Entertainment Marketing and Entrepreneurship

·    Minor in Entertainment and Sports Communication

 

Professional Experience

 

MLC Artist Development: Music Publicist                                                                                       October 2015 to Present

 

Clients include: Sammy Adams, GAZZO, Pierce Fulton, Kasbo, Lash, Obesøn, HVNNIBVL, DOMENICO, Travis Atreo, United States Army Music Outreach Program, Délon, Eyelid Kid, Charly Cole, Justin Levinson, and RZMRY

 

·       Developed and executed national and international strategic PR plans to develop artists’ brands

·       Helped establish MLC Artist Development

·       Signed and developed artists across all genres of music

·       Designed and spearheaded successful tour campaigns that exceeded promoter and management expectations

·       Promoted album and single launches for label signed and independent artists

·       Created innovative publicity activities to increase client market reach

·       Collaborated with artists’ teams to determine the optimal lead single, track list, album art, marketing, and PR

·       Established and fostered media relations

 

MLC PR: Executive Assistant/Junior Publicist                                                                 July 2015 to October 2015

 

• Pitched to and secured press coverage for clients

• Discovered and targeted new and emerging artists

• Tracked and serviced clients with press breaks

• Managed publicist’s schedule/confirmations – meetings, travel, etc.

• Maintained electronic press kits and press clippings

• Covered clients at events, photo shoots, red carpet events, etc.

• Created and maintained client schedules

• Connect clients to press interviews

 

 

Other Experience and Interests

 

Internships:

·       Three Six Zero Group Artist Management Intern

·       10th street Entertainment Artist Management Intern

·       LBI Entertainment Artist Management Intern

·       Moroch Partners New Business and Public Relations Intern

·       LA Galaxy Marketing and PR Intern

 

Computer Skills

·       Adobe Photoshop, Microsoft Office, Final Cut, Final Draft

·       Social Media Content Management