Description

Embarking on an incredible journey fueled by boundless curiosity and an unwavering commitment to excellence, I find myself to be a multifaceted individual with an insatiable desire to learn and create. My story weaves together a tapestry of diverse experiences and unique achievements, presenting an extraordinary portfolio of expertise that transcends traditional beginnings.

As the founder of my own media platform, I set out on my first entrepreneurial journey, utilizing my vision and passion to create a remarkable platform for artists, models, and innovators to flourish and be promoted within the dynamic Oregonian creative environment. I meticulously directed and created fascinating media content, ranging from live and written interviews to mesmerizing music videos, guided by my intuitive ability to delve into numerous domains. I effectively coordinated a team of outstanding videographers and photographers, combining their abilities to achieve breathtaking results. I have a great eye for detail and a flare for narrative. As a result, every model involved got signed and every artist had national-global awareness.

After I joined Live Nation, my adventure took off as I engaged myself in the exhilarating world of marketing. I continually looked for possibilities to pitch lucrative collaborations, such as establishing tour, brand, and influencer agreements for notable artists like Justine Skye, under the direct mentorship of the company’s VP for Artist Development and Business. As a member of the Ones To Watch Team, I also assisted with content creation for intriguing media material that captivated people on multiple social media platforms.

My desire to learn more and my will to succeed motivated me to broaden my horizons even more. I tenaciously established myself as an independent artist manager, defying the norms of reliance on labels or distribution services. During this time I was compelled to hone my data and analytics skills while working from Albany, Oregon, a small town. I used that to then create innovative marketing campaigns, drive social media output, optimize e-commerce strategies, foster influencer collaborations, and plan seamless media management and PR activities. I carefully created and nurtured artist brands using a variety of skills, assessing and improving them as necessary. directing the production and release of musical works, such as albums, EPs, singles, and engaging video material, leading to a few indelible marks on the industry.

With unwavering focus, I took an artist from ground zero to an amazing 20 million streams in their first year, catapulting their career to a thriving six-figure business.

Motivated by a desire to have a positive influence, I applied my talents to a Save the Bees non-profit campaign through the University of Oregon, where I created a thorough and effective PR strategy. I engaged in comprehensive situational analyses using a variety of analytical methods, supported by competitive audits, SWOT analysis, customer surveys, and compelling case studies. My strategic acumen resulted in a painstakingly designed plan that outlined precise goals, creative strategies and tactics, efficient resource use, a firm deadline, an extensive evaluation manual, and well-defined next actions for after my leave.

I am actively seeking opportunities to enhance my skills in public relations and marketing, motivated by an insatiable need to go beyond the limits of my existing skill set. As I continue to enhance my skills, I gratefully accept every opportunity that might further mentor me and introduce me to the route of a new peak within my capabilities. In exchange, I plan to work tirelessly to leave an indelible and positive impression on my team, the firm, and all of our clients.