Description

Objective

Combine my passions for live events, social marketing, earned media, and EDM/club culture to make an immediate impact on the careers of touring DJs and producers. Leverage my personal and working relationships with photographers, writers, bloggers, and regional tastemakers to build and track cost-effective, organic marketing initiatives.  

Work Experience

The Alternative Press Magazine    Cleveland, OH                                 February 2013 – Present

–         Sales Manager (September 2013 – Present)

–        Establish financial goals and sales tactics across print, digital, event, and new media activations.

–        Create customizable digital activations (i.e. sponsored apps, pop-ups, interstitials, digital-edition integration, APTV content)

–        Cross-department development of marketing and sales assets

–        Develop strategies to monetize AP’s social platforms

–        Track analytics to ascertain effectiveness of campaigns and make any subsequent adjustments

–        Establish marketing initiatives for clients across live events, fashion, and technology

–         Account Executive (February 2013 – September 2013)

ConsequenceofSound.net             Chicago, IL – New York, NY             January 2010 – Present

–         Senior Staff Writer (focus in electronic/dance music) / Sponsorship Development

–        Label/Management company communications

–        Social marketing consultant

–        Creation of paid sponsored content

Music Industry Workshop            Chicago, IL                                     February 2010 – December 2011

–         In-store (Guitar Center) marketing initiatives

–         Office Assistant

REACT Presents                        Chicago, IL                                     January 2012 – February 2013

–         Assistant to festival production manager (Max Wagner)

–        Sponsorship negotiations (Riot Fest, North Coast Music Festival)

–        Social marketing

Education

Columbia College Chicago: Masters of Arts Management (Music Business Concentration) – May, 2011

–        3.8 GPA

–        Graduate assistant to Head of Marketing and Vice Dean

–        Focus on new media studies and development of business models within free-mium, socially driven market

University of Miami: Bachelors of Business Administration (Entrepreneurship/Marketing) – May, 2009

Relevant Skills:

–         6+ years experience in marketing/sales across non-profit, live entertainment, and media sectors

–         3 years experience developing media/marketing/earned media campaigns for niche markets

–         Understanding and deep appreciation for EDM and club culture

Professional references:

Michael Roffman                       Consequence of Sound – Editor and Chief                        954-494-8372

Max Wagner                                Production Coordinator – REACT Presents                       773-934-6451

Shaun Malone                            Founder – Cumulus Entertainment (Cleveland)                  440-429-1518

Steve Vaynshtok                         Artist/producer/writer/DJ (Miami)                                   305-310-6004