Description

Education

Muhlenberg College, Allentown, Pennsylvania               Bachelor of Arts Received: May 2013

Double Major: Media & Communications and Religion Studies       Cumulative GPA: 3.575

Honors: Cum Laude, Dean’s List, Theta Alpha Kappa, The Martin A. Rosoff Clu Memorial Award

Dublin City University, Dublin, Ireland                                            Junior Semester Abroad, Spring 2012

School of Communications

Professional Experience

Fame House / SFX, Philadelphia, PA, June 2015- Present

·       Digital Marketing Associate for top-level artists and entertainment companies in music

·       Manage, coordinate, strategize, and post content for social media channels with > 1 million followers

·       Record and report growth metrics, analytics, and campaign activities

·       Conduct onsite and livestream music festival social media coverage

·       Contribute to and develop marketing plans and strategy documents for upcoming campaigns

Risch Group, Fairless Hills, PA, January 2015- Present

·       PR Manager/Publicist for emerging electronic dance music artists

·       Collaborate with team and devise plans for campaigns

·       Utilize network to initiate outreach with media outlets & gain placements for artist features

50onRed, Philadelphia, PA, November 2014- June 2015

·       Content Writer & Social Media Associate for digital advertising company

·       Devise & write compelling content for company blog, employee and recruiting newsletters, knowledge bases, support resources, & social media

·       Analyze marketing efforts to identify trends and improve engagement for social outreach

·       Maintain social media platforms, Instagram & Twitter

YourEDM.com, Fairless Hills, PA, October 2013-Present

·       Music Journalist for top electronic dance music news website

·       Network with a team to keep up-to-date with electronic dance music news & media

·       Write professional & relevant articles reflective of Your EDM’s reputation as a music media source

·       Conduct artist interviews & event coverage

·       Create & maintain reciprocal relationships with music industry professionals

Musical Freedom Records/Red Light Management, New York, NY, January 2014- October 2014

·       Independent Contractor – Social Media Coordinator

·       Coordinate, update, & monitor posts on social media platforms for multiple accounts

·       Update Musical Freedom website with new song releases & news

·       Organize pertinent information about releases onto spreadsheets, documents, hard drives

Muhlenberg College Chaplain’s Office, Allentown, PA, August 2012- May 2013

·       Communication Intern for common hour campus events

·       Produce and manage all PR, advertising and marketing for programs

·       Assist with publicity and coordinate travel logistics for alternative break programs

·       Coordinate monthly publicity, room reservations, and logistics for Interfaith Leadership Council

WellClever, Dublin, Ireland, March 2012- May 2012

·       Marketing Intern for innovative web advertising platform

·       Conducted Internet market research, initiated sales leads, customized platform for publishers

·       Led sales expansion to the U.S. market through benchmarking

 

Activities & Leadership

Brand Ambassador, 2014, Represent the Mysteryland music festival brand through social media marketing and networking by sharing relevant, creative, and unique content in order to increase festival awareness and organically drive ticket sales

Youth & Prejudice conference, 2012 & 2013, Volunteered to facilitate discussion regarding Holocaust victims with middle & high school students

Active Minds, 2009-2013, Secretary, Co-Advocacy Chair, Promote mental health awareness through campus events, speakers, small meetings

Women’s Rugby Team, 2009-2013, Dedicate 10 hours/week to practice, conditioning and competition

Restoring & Rebuilding NOLA, Alternative Break trips 2011 & 2013, Volunteered in New Orleans to work with St. Bernard Project on re-building homes

Servant Companion, 2012, Volunteered for ELCA Youth Gathering leading high school             students on various service projects in New Orleans

Student Advisor, 2011- 2012, Guide incoming first-year students as they become acclimated to Muhlenberg College & the college lifestyle

 

Skills

Networking, Creative writing, Publicity, Fluent in word processing programs, iMovie, iPhoto, Keynote, Powerpoint, & Social Media including Facebook, Twitter, Instagram, Wordpress, Catch on quickly with technology & software, Strong written & verbal communication skills, Trained in HTML, Adobe Suite