Description

Emma McAdams

(408) 431-9033 – emmamca@bu.edu

10 Buick Street, Box 8111, Boston, MA 02215

SUMMARY

·       Internship/brand ambassador/data analytics experience in agency, start-up, and corporate settings.

·       Editing/leadership experience at various clubs and societies.

·       Strong written and verbal communication. Knowledge of The AP Stylebook.

·       Seeking career in music festival PR or investor relations.

 

EDUCATION

Boston University College of Communication and Questrom School of Business               Boston, MA

·    Bachelor of Science in public relations                                                                     Sep. 2013-May 2017

o    Minor in business administration

·     Current cumulative GPA: 3.92/4.0

o    College of Communication Dean’s List

 

SKILLS

Computer: Computer: Proficient in Microsoft Word and Excel, Powerpoint, Mixpanel, WordPress, Instagram, Facebook, Twitter, Pinterest, LinkedIn, and MyMediaInfo. Experience with Adobe Photoshop and InDesign.

Language: Proficient in Japanese reading, writing, and conversation. Member of the Japanese National Honor Society.

 

EXPERIENCE

Related  CorePower Yoga                                                                                                            Boston, MA

Brand Ambassador                                                                                                                                                                           Aug. 2015-Dec. 2015

·       Embodied CorePower identity through social media posts promoting events and offers.

·       Organized yoga class events for Boston University clubs/organizations.

·       Promoted CorePower’s free week of yoga offer at various club meetings/events.

·       Secured advertisements in organization handbooks and flyers.

·       Tracked new CorePower students from BU and create retention rate reports with data.

Elevate Communications                                                                                                          Boston, MA                     PR Intern                                                                                                                                                Jan. 2015-Aug. 2015

·       Developed media lists and wrote press releases and photo pitches.

·       Researched and contacted influencers for seeding campaigns.

·       Performed ad hoc research and brainstorming for campaigns and client pitch meetings.

·       Wrote case studies to showcase clients’ work on company websites.

·       Clients worked with: Boston Red Sox, New England Revolution, The Fallon Company,

Snom Telecommunications, Santander Bank, LPGA Golfer Candy Hannemann.

Eversnap                                                                                                                      Sunnyvale, CA

Marketing/PR/Communications Intern                                                                                                                                     May 2014-August 2014

·       Created press kit and contacted and confirmed press and media outlets.

·       Contacted and confirmed general and corporate clients.

·       Developed content for the Eversnap blog and other wedding sites.

·       Connected with others in the events industry to build partnerships.

·       Created/carried out campaigns using user data as guidance.

Additional  Boston University Student-Athlete Support Services                                                                                                         Boston, MA

Tutor                                                                                                                                       Sep. 2015-Present

·       Tutor student-athletes in subjects such as microeconomics, financial accounting,

PR principles and practices, finance, and writing for communications.

·       Create individualized study plans.

Boston University’s Ed2010 Chapter                                                                                                                     Boston, MA

Vice President                                                                                                                          Jan. 2014-May 2015

·       Reached out to editors for magazine networking trips to New York City.

·       Planned/led informational panels for members.

 

ACTIVITIES

Boston University

·       Member of Public Relations Student Society of America

·       Member of and Scholarship Chairwoman for Gamma Phi Beta Delta Chapter

INTERESTS

NPR junkie, yogi, runner, amateur coder, and avid concertgoer.