Skills

• 97 wpm
• adobe creative suite
• advertising
• bilingual-english/spanish
• career path planning
• cisionpoint
• copywriting
• creative direction
• creative strategy
• distribution strategies
• event management
• facebook
• field marketing
• illustrator
• indesign
• instagram
• microsoft excel
• microsoft office
• microsoft word
• music publicity
• mymediainfo
• photoshop
• pinterest
• powerpoint
• press releases
• recruiting
• social media
• social media marketing
• social networking
• twitter

Education

University of Colorado at Boulder

2008-2013 Advertising, Sociology, Bachelor's

Experience

Good Luck Chuck LLC

2014 Creative Team, Social Media

Co-manage and post on Facebook and Pinterest accounts
Provide updates about social media development
Collaborate on campaign strategy, development, and execution
Engage and reach out to relevant blogs
Create and distribute press releases
Update and maintain newsletters
Weekly meetings with CEO

Pepper LA (formerly SHOUT! Marketing)

2014 Project Manager

Conducted in-depth research
Database maintenance
Assisted in organization and execution of promotions and contests with clients
Handled relations with contest winners and participants
Field marketing participation at San Diego Comic-Con 2014 with attendance of 130,000+

“Pepper LA is a turnkey entertainment marketing and promotions company that creates awareness and excitement for entertainment related product through marketing campaigns and initiatives at retail. We create branded promotional items and a retail network for item distribution. Typically all printed material leads back to a SWEEPSTAKES which we handle rules, regulations, bonding and fulfillment. All of our campaigns require no additional effort by the retail chain owner and/or franchise therefore minimizing the risk of non-performance or compliance”.

Clients include:

NBC Universal, Relativity Media, Konami, Starz, Anchor Bay Entertainment, Funcom, Image Entertainment, The Weinstein Company, Warner Home Video, Dippin’ Dots, Skullcandy, Toshiba, One Village Entertainment, Funimation.

Virtue Music Group

2014-2014 Social Media Marketing Manager

Social Media Manager
Co-manage and post on artists’ accounts
Provide updates about social media development
Collaborate on campaign strategy, development, and execution

Working at VMG
Assist in public relations with press, social media, reaching out to media outlets
Assist in creating career plans for artists and businesses
Brand analysis and development
Field marketing participation, event management and concept development

Leadership
Hold discussions/meetings with artists, clients and staff
Act as hiring manager and handle interviews with new team members
Delegate assignments and oversee their completion
Travel with colleagues out of state to meet with artists and partners
Find talent with A&R team and communicate with correspondents

Gorgeous PR

2014-2014 Public Relations Intern

Conducted in-depth research
Contacted media outlets for press releases and media pitching
Database maintenance
Office assistance

“Favian displayed a respectful attitude as well as a willingness to work hard, exceeding expectations and consistently finishing projects ahead of deadline. His reporting was extremely detail oriented, thorough and well organized, something we all appreciated when relying on researched information for various campaigns.” – Versa Manos, President of Gorgeous Media Group

Garbanzo Mediterranean Grill

2013-2013 Marketing Intern

Managed and Posted on social media accounts
San Antonio Facebook page – Increased Likes by 1182%
Orange County/Los Angeles Facebook page – Increased Likes by 1080%
D.C./Baltimore Facebook page – Increased Likes by 862%
Corporate Facebook page – Increased Likes by 10.8%
Twitter – Increased Followers by 9.8%

Created and Presented Media Reports
Researched online presence and used findings for brand improvement
Monitored competitors’ activity
Conducted and participated in promotional videos

Marketed Relations with/to Media Outlets and Local Charities
Participated in product sampling at 11 events
Attendance ranged from 50-1200 people
Contacted radio stations and charities for partnership opportunities and ad space

InSeeds

2013-2013 Social Media Administrator

Managed and Posted on social media accounts
Facebook – Increased Likes by 60%
Twitter – Increased Followers by 40%

Weekly meetings with the CEO
Provided updates about social media development
Collaborated on campaign strategy, development, and execution

Field marketing participation
Product sampling at local grocery store