Fei Chen

319 Avenue C, Apt 10E, New York, NY 10009

+1 (917) 680-6037 /


l   New York University, New York, NY                                                 May, 2014

    M.S. in Public Relations and Corporate Communications, GPA 3.30

l   Shanghai Institute of Foreign Trade, Shanghai, China                                                            July, 2012

    Bachelor of Arts, Major in Journalism, GPA 3.52


Otte New York, New York, USA                                                    06/2014-Present

Account Executive

· Managing social media platforms including writing and posting new tweets, engaging target audience and monitoring the impression

· Creating marketing campaigns with the understanding of brand strategy, objectives, measurement strategy and potential outcomes

· Coordinating social media campaigns to promote new products and boost the sales volume

· Coordinating promotion of OTTE brand and pitching new partners


DeVries Public Relations, New York, USA                                            11/2013-03/2014


· Tracked all media including magazine and websites generated for the client, aggregated press clips and updated media lists

· Drafted press releases and briefed documents, managed expenditures and coordinated administrative needs

· Participated in 2014 Spring Fashion Week (Peter Son Fashion Show, Milly Fashion Show) planning and execution


Stella McCartney, New York, USA                                                  06/2013-08/2013


· Crafted and edited daily news clippings, and maintained the showroom

Ÿ· Supported and assisted special events — the presentation of Stella McCartney’s Spring 2014 collection in New York

· Monitored the social media platforms, and translated and updated the latest official posts


Condé Nast, Shanghai, China                                                         12/2011-05/2012

Assistant Editor

· Maintained relevant and strong relationships with fashion companies

· Collected samples and organized the latest sample photos and videos of latest runway shows and campaigns

· Assisted campaign photoshoots, communicated timelines and ensured all teams follow

· Wrote articles about fashion trend and interviews published in the Jan 2012 and Feb 2012 issue of <SELF>


MSL China, Shanghai, China – A top 5 international PR and social media firm in China         11/2010-12/2011

Account Executive

· Monitored relevant media outlets for media mentions of company and did the research jobs before pitch new clients

· Assisted in planning executing press events, monitoring and pitching key media

· Wrote news release and translated pitch letter and media kits

· Consolidated client feedback and created monthly reporting


2010 Shanghai Expo, Shanghai, China – Swiss Cities Pavilion                                08/2010-10/2010

Account Executive

· Worked with team members to arrange and set parties and events several times and organized public exhibitions


Computer Skills: MS Word, PowerPoint, Excel, Outlook and Photoshop  

Language Skills: Mandarin, English