Description
Fei Chen
319 Avenue C, Apt 10E, New York, NY 10009
+1 (917) 680-6037 / fc945@nyu.edu
EDUCATION
l New York University, New York, NY May, 2014
M.S. in Public Relations and Corporate Communications, GPA 3.30
l Shanghai Institute of Foreign Trade, Shanghai, China July, 2012
Bachelor of Arts, Major in Journalism, GPA 3.52
WORK EXPERIENCE
Otte New York, New York, USA 06/2014-Present
Account Executive
· Managing social media platforms including writing and posting new tweets, engaging target audience and monitoring the impression
· Creating marketing campaigns with the understanding of brand strategy, objectives, measurement strategy and potential outcomes
· Coordinating social media campaigns to promote new products and boost the sales volume
· Coordinating promotion of OTTE brand and pitching new partners
DeVries Public Relations, New York, USA 11/2013-03/2014
Intern
· Tracked all media including magazine and websites generated for the client, aggregated press clips and updated media lists
· Drafted press releases and briefed documents, managed expenditures and coordinated administrative needs
· Participated in 2014 Spring Fashion Week (Peter Son Fashion Show, Milly Fashion Show) planning and execution
Stella McCartney, New York, USA 06/2013-08/2013
Intern
· Crafted and edited daily news clippings, and maintained the showroom
· Supported and assisted special events — the presentation of Stella McCartney’s Spring 2014 collection in New York
· Monitored the social media platforms, and translated and updated the latest official posts
Condé Nast, Shanghai, China 12/2011-05/2012
Assistant Editor
· Maintained relevant and strong relationships with fashion companies
· Collected samples and organized the latest sample photos and videos of latest runway shows and campaigns
· Assisted campaign photoshoots, communicated timelines and ensured all teams follow
· Wrote articles about fashion trend and interviews published in the Jan 2012 and Feb 2012 issue of <SELF>
MSL China, Shanghai, China – A top 5 international PR and social media firm in China 11/2010-12/2011
Account Executive
· Monitored relevant media outlets for media mentions of company and did the research jobs before pitch new clients
· Assisted in planning executing press events, monitoring and pitching key media
· Wrote news release and translated pitch letter and media kits
· Consolidated client feedback and created monthly reporting
2010 Shanghai Expo, Shanghai, China – Swiss Cities Pavilion 08/2010-10/2010
Account Executive
· Worked with team members to arrange and set parties and events several times and organized public exhibitions
OTHER SKILLS
Computer Skills: MS Word, PowerPoint, Excel, Outlook and Photoshop
Language Skills: Mandarin, English
