Description

Creative Marketing Director
Brunch Bounce & The Greatest Day Ever!
May 2012 – Present (3 years 9 months)
• Oversee the overall creative vision for the brand, including all visuals online and on site
• Manage content and design of website and social media platforms
• Manage stage design, projections, creation of digital assets and flyers, mix cover art, and banners
• Develop and implement marketing strategies surrounding cross-genre events, featuring artists such as Major Lazer, Flosstradamus, Jillionaire, Just Blaze, Trippy Turtle, Mija, Travis Scott, Lunice, Salva, Ape Drums, TWRK, Shift K3Y, Brenmar, DJ Craze, Walshy Fire, Pete Rock, as well as local talent
o Mad Decent Boat Party 2014, 2015 (attendance: 2,500+): www.maddecentboatparty.com
o The Greatest Day Ever! 2014, 2015 (attendance: 6,000): www.thegreatestdayever.com
o Mysteryland 2015 (attendance: 20,000): www.mysteryland.us

Online Content & Social Media Director
Def Jam Recordings, Inc.
September 2014 – March 2015 (7 months)
• Managed design and content upkeep for label website and label social media platforms
• Led the growth of Def Jam Recordings’ social footprint with a successful combination of aggressive fan acquisition strategies and quality online content
• Created original content for social media platforms, including Instagram, Tumblr, Twitter, Facebook, Soundcloud, Snapchat and Spotify
• Led Def Jam Recordings to become the #1 most followed record label account on Twitter and Instagram while implementing campaign management skills and creative social strategies
• Partnered with lifestyle brands and media outlets to launch and optimize digital campaigns and improve ROI
• Heavily involved with Social Media properties since their inception and helped build follower base exponentially throughout tenure (Tumblr: Defjamblr.com (175K Followers), Twitter (706K Followers), Facebook (1MM Likes), Instagram (117K Followers), Soundcloud (7MM Followers), Spotify (150K Followers) and Vine (33K Followers)
• Managed eCrm template creation, messaging, and transmission while focusing on growing lists for artists and label
• Worked with third party vendors to create original content for label social accounts

Digital Marketing Manager
Def Jam Recordings, Inc.
January 2013 – September 2014 (1 year 9 months)
• Provided day-to-day Digital Marketing services for high-profile and developing artists including: Afrojack, Alesso, Axwell /​ Ingrosso, Frank Ocean, Jhene Aiko, Vince Staples, Logic, Rick Ross, The Roots, Nas, and Elijah Blake
• Managed all content throughout social network partners such as MySpace, YouTube, Facebook, VEVO, etc, while increasing traffic to the main Island Def Jam properties by 20%
• Created original content and worked with artists, management, and product managers to maintain a consistent flow of engaging content on all online properties
• Produced and managed standalone sites for prestigious artists such as Jay-Z, Rick Ross, The-Dream, Ne- Yo, Redman, and numerous others, as well as label sites
• Used innovative strategies to build label and artists’ email lists, including contests, sweepstakes and grassroots marketing campaigns
• Redesigned Island Def Jam’s website to grow brand visibility as one Music Group with its sub-labels
• Analyzed consumer trends and implemented the appropriate programs and campaigns in order to gain digital subscribers and increase market share
• Researched and implemented new technologies, services and/or vendor solutions to enhance marketing campaigns
• Oversaw design and functionality of the DefJam.com website post IDJMG label group split and managed all content for Defjam.com
• Supervised junior social media managers and maintained social media calendar to ensure that digital efforts were supporting primary marketing campaigns
• Oversaw design and functionality of DefJam30.com for anniversary celebration as well as all content for digital campaigns across all social media platforms

Online Content & Social Media Manager
Island Def Jam Music Group
September 2008 – January 2013 (4 years 5 months)
• Developed and implemented the label’s social media strategy
• Responsible for development and maintenance of online content
• Developed and managed digital tools including audio players, audio streams, and video players
• Provided interactive strategy, web development and business analysis for label’s website.
• Oversaw all website enhancements working directly with Universal Music Group’s IT, Label’s website development companies, artists and management.
• Provided strategic online marketing, publicity and promotion for artists such as Kanye West, Jay-Z, Rihanna, Rick Ross, Nas, Roc-A-Fella Records and numerous others
• Established relationships with domestic and international bloggers and other online partners
• Analyzed digital media markets and developed and implemented online marketing strategies for an average of 10 priority projects per quarter
• Early adopter of Social Networks for all artists on the label including Facebook, Myspace and Twitter

Video Production Assistant
Island Def Jam Music Group
September 2006 – September 2007 (1 year 1 month)
• Assisted SVP and VP with basic administrative duties, managed video production calendars, managed video catalogs and video duplication

Marketing Intern
Island Def Jam Music Group
September 2005 – September 2006 (1 year 1 month)
• Assisted Product Managers with day to day tasks on projects including Rihanna, Freeway, and Young Gunz

Administrative Assistant (Intern)
Universal Music Group
January 2003 – June 2003 (6 months)
• Assisted Universal Music Latino’s Sales & Marketing Manager and Director of Promotions with day-to-day office tasks.