Description

CAREER OBJECTIVE: Ultimately seeking a position where I can effectively use my energy, experience, and creativity to develop new marketing ideas and effectively promote brands, events, and talent.

EDUCATION: Indiana University, School of Health, Physical Education, and

Recreation, Bloomington, IN  05/2012

Bachelor of Science in Sport Marketing and Management

Minor: Business and Marketing

WORK EXPERIENCE:

Jack Morton Worldwide, Irving, TX & Robbinsville, NJ

Regional Market Associate/Project Coordinator 07/13-Present

 Serve as day-to-day client (Chevrolet) contact for their NASCAR and IndyCar platforms

 Lead activations for Chevrolet Motorsports’ NASCAR and IndyCar sponsorships in the south central region

 Manage sponsorship and activation budgets upward of $300k for local Chevrolet dealer group clients in Baton Rouge, LA and Jackson, MS

 Create and communicate project budgets, deliverables, and post event reports to clients

 Provide on-site support for mobile tours and event activation programs

 Planned, produced, and executed Lady Gaga’s Born This Way Foundation summer tour, Allstate’s college football tour, and Gilenya MS walk and bike tour

 Maintain great vendor relationships in order to source the best products at the best prices for client

Octagon Inc. – BMW Resort Driving Tour & Sprint Unlimited Experience (NASCAR Sprint Cup), Atlanta, GA & Huntersville, NC

Event Coordinator 05/12-07/13

 Supervised test drive programs including set up/breakdown, reservations, vehicle allotment, and product information which resulted in 1,500+ drives during a six month period

 Assisted with implementation of special projects and partnership extensions at each tour location

 Recorded and reported pertinent program data including but not limited to participant information, post-event surveys, customer comments, and lead generation for client

 Coordinated and booked all travel and hotel arrangements for a team of five event coordinators

 Supervised groups of up to 12 promotional staff members on site at NASCAR track events

 Coordinated a weekly fan sweepstakes and communicate with all winners of the prize

Party Planners West – NFL Super Bowl Experience, Indianapolis, IN

Manager 11/11-02/12

 Organized and executed multiple interactive events in which 200,000 people attended in one week

 Managed groups of 20+ volunteers to ensure all events functioned properly

Time Inc. – Sports Illustrated, New York, NY

Event Marketing and Athlete Relations Intern 06/11-08/11

 Helped plan, coordinate, and execute all Sports Illustrated marketing and hospitality events

 Supported events team by finalizing budgets and expenses

Jammie Kirlew (NFL Football Player for the Jacksonville Jaguars), Bloomington, IN

Marketing Assistant 12/09-12/12

 Planned NFL draft party for the 2010 NFL Draft candidate

 Secured marketing deals for the player

Anthony West (Performing Artist), Bloomington, IN

Manager 08/09-08/11

 Created marketing campaigns to promote the artist by using various social media outlets like

Facebook, Twitter, and Myspace

 Negotiated opening act performance for Wiz Khalifa at Indiana University in fall 2009

New York Giants Football, East Rutherford, NJ

Fan Club Events employee 01/07-05/07

 Coordinated and managed fan club events for fans and their families such as meet and greet