Description
RYAN SIMONEAU
Marketing Manager Social Media Specialist
310-984-0804
simoneaurr@hotmail.com
2328 Huntsville Dr. Las Vegas, NV 89134
EDUCATION
B.A. Marketing and Communications
May 2003
Manhattanville College, Purchase, NY 1999 – 2003, Dean’s List
CORE COMPETENCIES
Strategic Marketing
Market Research
Media Planning & Buying
Project Management Standards/Process Development Copywriting/Editing
SEO & SEM Specialist Budget Management Team Building/Leadership Client Relations Community Management
PLATFORM PROFICIENCY
Sprout Social Facebook Ads TweetDeck & HootSuite OS X & Windows Doubleclick
WordPress
Omniture
YouTube Ads
Google Analytics Google AdWords Mailchimp
Radian6
EXPERIENTIAL WORK HISTORY
Extensively covered in both social media and journalistic capacities:
SXSW 2013
Coachella 2011 & 2012
Electric Daisy Carnival 2009 & 2010
References available on request
PROFESSIONAL EXPERIENCE
Social Media Manager
Scott Brothers Entertainment
Nov 2013 – July 2015
Las Vegas, NV
• Managed all digital marketing and social media strategies for Drew and Jonathan Scott (stars of HGTV’s #1 rated program, “Property Brothers”) as well as their production company
• Developed strategies that resulted in tripling the social media followers across all existing
platforms and successfully launched their presence onto new social media platforms
• Coordinated with TV networks, PR team and talent agency to facilitate social media requests.
Established and built strategic professional partnerships with leading social media
companies, along with other celebrity talent, brands and media outlets
• Created and distributed monthly company newsletter, which increased the total number of
subscribers by 60%
• Analyzed monthly social media data; uploaded and distributed company’s original content
across social media platforms while maximizing SEO/SEM efforts
• Managed live chats and experiential events
• Updated company website(s) daily with new events, photos, videos and media placements
Marketing Manager
Lunchbox
March 2012 – Sept 2013
Los Angeles, CA
• Developed and implemented all digital marketing and social media strategies for company’s Walmart Soundcheck & Risers live music programs plus Walmart Moviecenter
• Planned and implemented digital media buys to help increase site traffic/online awareness for programs
• Established and built strategic professional partnerships with major media publications like Billboard, Entertainment Weekly, Rolling Stone as well as key music bloggers and social media influencers
• Executed experiential event setup of live Walmart Soundcheck/Risers concerts
• Created monthly analytical social media reporting and keyword tags; uploaded and distributed
company’s original content across social media platforms, maximizing SEO efforts
• Researched, wrote and implemented marketing and social media strategies for company
and clients
Director of Social Media & Client Services
AffinityTV247/My Local Buzz TV
Feb 2011 – Feb 2012
Los Angeles, CA
• Managed and trained social media staff of five
• SEO Keyword tagged, uploaded and distributed company’s original video content
throughout 30 social media and video channels
• Compiled detailed monthly analytical social media reporting for company and clients to
meet set KPI’s
Senior Editor/Writer/Producer
LA2DAY.com/SinninginLA.com
June 2009 – Dec 2011
Los Angeles, CA
▪ Coordinated, conducted, composed and edited interviews, advertorials and editorials
▪ Secured advertorial sales and access for event coverage through appropriate channels
▪ Oversaw social media, set up contests and coordinated/compiled exclusive content for website ▪ Analyzed overall site data using SEO, Google Analytics and social tracking programs
Marketing/Creative Coordinator June 2007 – June 2009
Hallmark Channel Studio City, CA
• Assisted in creating on-air campaigns for original movies; promoted and managed on-air and website content such as web series, promo spots and social media sweepstakes
• Supported SVP and VP of Creative Services Department
