Marketing Manager Social Media Specialist

2328 Huntsville Dr. Las Vegas, NV 89134

B.A. Marketing and Communications

May 2003

Manhattanville College, Purchase, NY 1999 – 2003, Dean’s List


Strategic Marketing
Market Research
Media Planning & Buying
Project Management Standards/Process Development Copywriting/Editing

SEO & SEM Specialist Budget Management Team Building/Leadership Client Relations Community Management


Sprout Social Facebook Ads TweetDeck & HootSuite OS X & Windows Doubleclick
YouTube Ads
Google Analytics Google AdWords Mailchimp


Extensively covered in both social media and journalistic capacities: 

SXSW 2013
Coachella 2011 & 2012

Electric Daisy Carnival 2009 & 2010

References available on request

Social Media Manager

Scott Brothers Entertainment
Nov 2013 – July 2015

Las Vegas, NV
• Managed all digital marketing and social media strategies for Drew and Jonathan Scott (stars of HGTV’s #1 rated program, “Property Brothers”) as well as their production company

• Developed strategies that resulted in tripling the social media followers across all existing

platforms and successfully launched their presence onto new social media platforms
• Coordinated with TV networks, PR team and talent agency to facilitate social media requests.

Established and built strategic professional partnerships with leading social media

companies, along with other celebrity talent, brands and media outlets
• Created and distributed monthly company newsletter, which increased the total number of

subscribers by 60%
• Analyzed monthly social media data; uploaded and distributed company’s original content

across social media platforms while maximizing SEO/SEM efforts
• Managed live chats and experiential events
• Updated company website(s) daily with new events, photos, videos and media placements
Marketing Manager

March 2012 – Sept 2013

Los Angeles, CA
• Developed and implemented all digital marketing and social media strategies for company’s Walmart Soundcheck & Risers live music programs plus Walmart Moviecenter

• Planned and implemented digital media buys to help increase site traffic/online awareness for programs

• Established and built strategic professional partnerships with major media publications like Billboard, Entertainment Weekly, Rolling Stone as well as key music bloggers and social media influencers

• Executed experiential event setup of live Walmart Soundcheck/Risers concerts
• Created monthly analytical social media reporting and keyword tags; uploaded and distributed

company’s original content across social media platforms, maximizing SEO efforts
• Researched, wrote and implemented marketing and social media strategies for company
and clients

Director of Social Media & Client Services

AffinityTV247/My Local Buzz TV
Feb 2011 – Feb 2012

Los Angeles, CA
• Managed and trained social media staff of five
• SEO Keyword tagged, uploaded and distributed company’s original video content

throughout 30 social media and video channels
• Compiled detailed monthly analytical social media reporting for company and clients to 

meet set KPI’s

Senior Editor/Writer/Producer
June 2009 – Dec 2011

Los Angeles, CA
▪ Coordinated, conducted, composed and edited interviews, advertorials and editorials
▪ Secured advertorial sales and access for event coverage through appropriate channels
▪ Oversaw social media, set up contests and coordinated/compiled exclusive content for website ▪ Analyzed overall site data using SEO, Google Analytics and social tracking programs

Marketing/Creative Coordinator June 2007 – June 2009

Hallmark Channel Studio City, CA

• Assisted in creating on-air campaigns for original movies; promoted and managed on-air and website content such as web series, promo spots and social media sweepstakes

• Supported SVP and VP of Creative Services Department