Description
Skills
- advertising
- ART
- blogging
- community engagement
- content strategy
- creative direction
- creative problem solving
- creative strategy
- customer service
- digital marketing
- digital media
- digital strategy
- dreamweaver
- engagement management
- entrepreneurship
- event management
- event planning
- facebook advertising
- facebook fan page creation
- facebook fan page strategies
- film production
- final cut pro
- fundraising
- google adwords
- graphic design
- html
- leadership
- marketing
- media buying
- media production
- microsoft excel
- microsoft office
- networking
- photography
- photoshop
- powerpoint
- public relations
- public speaking
- social media
- social media marketing
- social networking
- time management
- twitter advertising
- video
- video production
- videography
- web content creation
Education
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Rutgers, The State University of New Jersey-New Brunswick
- 2006-2011 Psychology, B.A
Experience
-
Ogilvy & Mather
-
2014
Social Media Manager - IBM
Manage social communities and conversation within IBM’s small to midsize business & MSP sector
Plan and execute social strategy across all outlets, working within a dynamic newsroom content model
Report and analyze findings behind social engagements across social communities
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EARMILK.COM
-
2013
Freelance Photographer
Coverage of key events including:
– EDC NY
– Electric Zoo Festival
– ATB @ Roseland Ballroom (ATB in Concert Tour) -
Hurricane Productions
-
2010
Photography/Videographer
Staff videographer and photographer for weddings, Rutgers University, and other community events
Conceptualize and design valuable graphic, photo, and video projects used in events production
Successfully utilize networking and marketing skills to advance the company’s brand
-
The 7th Chamber
-
2013-2014
Engagement Strategist
Strategize across all social platforms, delivering campaigns on a CPV & CPE basis for Fortune 500 brands and major agencies
Specialize in social media advertising including Facebook, Twitter, and Adwords
Built from the ground up and managed social media communities with a fan base of over 340,000
Outreach & influencer relations acting as a liaison between brands and influencers to achieve social and editorial placements
Planned and hosted a masterclass at Social Media Week 2014 on “Engaging Your Audience” featuring top social and editorial influencers
-
Abercrombie & Fitch
-
2011-2012
Assistant Manager
Excelled in management and leadership objectives including: store operations, recruitment and selection, human resources management, stockroom systems, visual merchandising, and creating an outstanding store experience
Provided excellent customer service; responsible for meeting and exceeding last year’s daily revenue
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Dangerous In Public
-
2002-2011
Founder
Utilized entrepreneurial skills to start-up a video production company
Developed strategic partnerships with community and local businesses for marketing, outreach, and fundraising
initiatives Spearheaded a campaign to market the company’s brand through designing and developing a “Dangerous In Public” clothing line and online store featured in local newspapers and blogs
Sponsored local bands and athletes and planned events such as concerts to market the “Dangerous in Public” brand
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FreedomZone, Inc
-
2010-2010
Urban Spotter (rep)
Collaborated with a team of spotters around the US to represent and promote a new line of Lipton Brisk Iced Tea
Utilized organizational and marketing skills to select various photographs for promotion through online social networking outlets including the official Lipton Brisk Facebook
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NetCom Learning
-
2009-2009
Marketing Intern
Successfully envisioned, created, and developed video and design projects for corporate marketing initiatives
Applied marketing skills to generate leads and attract cliental for computer training and IT certification
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The Picture People
-
2007-2007
Photographer
Participated in a professional photography training program
Developed team-work and interpersonal skills through working with a diverse team
