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Jayne Cathcart

  • Music Producer and Marketer
  • Los Angeles, California
  • Updated 6 years ago

Description

My name is Jayne and I have five years of experience working in music industry related jobs, artist branding, and music production.

As a DJ and music producer myself, I know that side of the industry and recognize what other artists need as far as branding identity, marketing, and social media content. I have performed under my stage name Jayne Gray at festivals such as Santa Cruz Music Festival, Emissions West Coast Bass Culture, 420 Fest, and Heart and Soulstice Gathering.

In addition to this, I have helped multiple electronic music artists organically grow their social media accounts to 10k+ instagram followers and I have organically grown my own account to 19.6k followers and counting.

I have also worked on the event production and promotion side of the music industry. I have lead and participated on Green Teams at major music festivals such as Oregon Eclipse, Serenity Gathering, Desert Hearts, and Symbiosis Gathering.

I was active in my local Sacramento electronic music event scene not only as a DJ, but as a promoter, door worker, and after show clean up.

I have also been involved in promoting and facilitating events for Eden Entertainment Group and Organ House, a San Francisco-based party.

My academic background is in Communication and Media Studies, Psychology, and Social Science. I hold one Bachelor of Arts degree and two Associate of Science degrees.

I have been trained as a DJ at Scratch DJ Academy in Los Angeles and as a music producer at Icon Collective in Burbank, CA.

I have also worked non industry jobs such as being a front desk associate at Planet Fitness and a Cashier at Walmart.

I have always been considered by my superiors to be a hard worker, a team player, and a pleasant person to be around. I have been told that my ability to learn quickly and my positive attitude are infectious and that I inspire those who work around me. I consider my background in Psychology and Communication to be helpful in my professional life as it helps me to understand tricky situations with customers or fellow employees on a deeper level and respond to them accordingly with proper and respectful communication.

In conclusion, my diverse industry background and education has me fully prepared and ready for what ever opportunities lie ahead!

Skills

  • ableton live
  • Advertising Strategy
  • Branding and Identity
  • event production
  • Influencing
  • logic pro
  • Music Marketing Strategy
  • pro tools
  • promotion
  • social media management

Education

Icon Collectice

2019 - Present Music Production, Engineering, and Business

California State University - Sacramento

2016-2018 Communication and Media Studies

Sierra College

2013-2016 Psychology

Sierra College

2013-2016 Social and Behavioral Science
Photo
  • Music Technology
ableton live Advertising Strategy Branding and Identity event production Influencing logic pro Music Marketing Strategy pro tools promotion social media management
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