Description

JOB EXPERIENCE

LTG Exam Prep | Boston, MA | Marketing and Community Manager              Sept. 2014-Mar. 2015

 

•       Grew tutor database from scratch for Prep4GMAT

•       Tracked prospective and target tutors using Pipedrive CRM software

•       Recruited tutors to join Prep4GMAT app platform using sales email and calling tactics

•        Wrote monthly tutor newsletter

•        Calculated weekly metrics concerning app activity using Google Analytics

 

NIC+ZOE | Natick, MA | Marketing and E-Commerce Assistant                            Mar. 2013-Aug. 2014

                                               

•        Negotiated national and regional media buys and assisted with media planning

•        Created visual and written content for e-blasts using Adobe Photoshop and InDesign

•        Scheduled and deployed email blasts using MarketTraq software

•        Uploaded product details to website and updated HTML using Magento CMS

•        Chose promoted product and wrote copy for national fashion magazine listings

•        Planned and executed shopping events with media partners and VIP customers

•        Supervised and delegated private shopping events from start to finish

o       First event supervised brought in $40,000 in four hours

•        Analyzed ROI of media partner programs using Google Analytics

•        Interacted firsthand with customers at shopping and other events with approachability

•        Assisted website customers on live site chat, emailed questions, and phone calls

•        Acted as primary liaison for Specialty boutique accounts regarding all branding and ad content

•        Organized monthly website photo shoots and oversaw brand representation on set

•        Prepared E-commerce product buy strategy using Excel

•        Maintained log of co-op advertising and marketing materials allotment for accounts

•        Coordinated monthly creative needs and deadlines with outside ad agency

 

Pistol and Stamen | Los Angeles, CA | Fashion Intern                               May 2012-Aug. 2012

 

·       Logged samples and tracked press coverage using Excel

·       Assisted with photo shoots including styling, steaming, and outfit coordination

·       Created weekly trend reports using InDesign

·       Managed and created copy for all social media accounts

 

HP Hood LLC | Lynnfield, MA | Public Relations Intern                                       May 2011-Aug. 2011

 

•       Oversaw all product donation requests communication

•       Coordinated donation pickups with national factories and requestors

•       Strategized and planned the summer Blimp schedule

•       Created content for the Hood corporate Facebook page following brand voice

•       Attended events on behalf of Hood at Fenway Park and venues in New York City

•       Updated corporate website using CMS CNet

•       Created monthly digital and print versions of company-wide newsletter

 

EDUCATION

University of Connecticut | Storrs, CT | Art History                                                                    2008-2012