Description

Dot818 (Start-up)                                                                                                                               April 2018 – December 2018

Affiliate Marketing Manager (Sales)

· Payday loan start-up and focused on getting other payday loan websites to use our loan approval software

· Streamlined reporting systems from multi-page reports to bite size readable statistics

· Researched and recommended new business opportunities in Canada and the UK

· Reason for leaving: Not the right fit as I interviewed for a tech start up that ended up being a payday loan sales job

 

Bluebeam Software (Start-up)                                                                                   January 2014 – November 2017

Media Manager (Technology)

· Developed and executed strategic SAAS marketing plans & communications strategies in alignment with organizational goals

· Lead all online and offline marketing including speaking engagements to ensure our voice was consistent across all platforms in the US, Canada, UK, Ireland, Sweden, Denmark and Australia within the AEC industry

· Worked with the leadership team to develop marketing metrics to measure success including tracking and presenting analytics on a monthly basis

· Introduced and executed very successful bespoke round table, straight talk (ted talk) and webinar events in the US and UK

· Reviewed all content to align with company values and set up an interdepartmental review process

· Managed and oversaw global traffic for all media

· Increased print positioning by 80% (getting front of book and relevant editorial positioning) while reducing CPMs in half and doubling our media footprint

· Tripled added value media including several key editorial placements

· Collaborated with Marketing Managers and International teams to ensure media activities aligned with global initiatives across digital outlets, print and editorial

· Reinvented ROI tracking charts and presented findings during monthly marketing meetings

· Stayed on top of trends in the AEC industries including BIM mandates

· Reason for leaving: Laid off as company was successful and sold, new management only focusing on SEM/SEO lead gen

 

Freelance Marketer (Entrepreneur)                                                                       January 2013 – December 2013

Media Consultant

· Planned and received media plan approvals for West Coast Nissan Dealerships in 9 different markets including traveling to dealership groups and presenting recommendations

· Showed to dealer groups the benefit of using social media, SEM vs. SEO and regional online newspapers

· Assisted on additional 14 media plans for local dealer groups as a consultant

· Planned and received client approval on multi-market sports sponsorship for Northern California dealership group

Warner Brothers Studios (Contract – Medical leave)                                             July 2012 – December 2012

Media Auditor

· Audited media buys, budgeting, verification of media placement, invoice approval and payment to media vendors

· Tracked performance of media in Broadcast, Out of Home and Interactive to ensure accuracy and recommend seeking credit when necessary

Digital Operations Analysis

· Helped bring Warner Brothers extensive movie library to life within the Apple iTunes store for purchase in Europe and South America by working on wish lists from the different regional offices

· Tracked and reported title releases keeping management informed of any potential delays

· Collaborated with subtitling, dubbing, legal, and archive teams to ensuring successful launch

· Reason for leaving: Medical leave fill in’s that my client at WB knew that I would be a good fit

 

MediaCom                                                                                                                                                    July 2007 – December 2011

Media Supervisor (Warner Brothers Theatrical)

· Effective leader of direct reports team (three media planners and three assistants), retained top performers, and counseled those needing career guidance

· Built and implemented strategic media plans aligned with key client marketing objectives for an average of 20 theatrical releases per year with budgets ranging from $5 to $50 million

· Developed strategy and executed media plans for top ten grossing films

· Worked closely with all levels of client and agency management from senior leadership to administrative assistants including off-site Los Angeles and New York buying teams

· Main agency contact for media managers at Warner Bros. and buying teams

· Accommodate evolving responsibilities and communicated client direction changes to the various buying teams

· Coached planners in presentation skills

· Planned, built, recommended, and maintained yearly Video On Demand upfront

· Built and maintained yearly franchise agreements with the Dodgers and Lakers

· Analyzed and built competitive research presentations for yearly upfront recommendation

· Reason for leaving: Warner Bros. changed agency and the team was laid off

 

Universal McCann                                                                                                                            January 2005 – November 2007

Media Planner (Sony Home Entertainment, Sony Pictures Television and Game Show Network)

· Built strategic media plans for multiple DVD releases and show launches

· Plans included all media types; Network, Cable, Spot TV, Radio, Print, Outdoor as well as any appropriate emerging media (Text messaging, DirecTV Digital Triggers, etc)

· Managed budgets, competitive tracking, post analysis, POV analysis, and overall campaign

· Managed client budgets and performed competitive tracking analysis

· Updated and maintained monthly projection reports for the executive team

· Presented media plans to clients and senior management

· Presented emerging media ideas to agency during weekly status

· Created and presented POV analysis for ongoing media opportunities

· Reason for leaving:  Recruited to Mediacom for a promoting