Description

Cosmetic Specialists, Lexington, KY

Marketing and Administrative Manager  // April 2016 – Present

· Developed and launched integrated, multi-channel print, catalog, web and direct marketing campaigns that propelled sales by 21% from 2016 to 2017.

· Led market launch of 10+ new products and services. Identified opportunities, researched new product possibilities, collaborated with engineering team and created campaigns generating $100K+ in new annual sales.

· Collaborated with web developers to transform previously archaic website into a dynamic portal improving communication flow and online presence to increase sales.

· Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve.

· Project management including (but not limited to) budget management, revenue generation, vendor sourcing and management, project plan management, event promotion and registration, on-site event management, event measurement and analytics, prioritization and resolving issues.

Ale-8-One Bottling Co., Winchester, KY

Event Marketing Specialist // February 2016 – Present

· Corresponded with Marketing and Sales Department to implement brand promotion

· Provided feedback on opportunities’ in the marketplace while directly interacting with consumers to drive demand      and preference to the brand

· Traveled across the Ohio-Valley region to expand awareness of brand at small and large-scale events

RESPECT. Magazine, New York, NY

Social Media & Editorial Intern // November 2016 – May 2017

· Contributed to Holiday Gift Guide, Artists to Look for in 2017, Best Singles & Albums of 2017, Album Premier          articles

· Created interview questions and conducted various artist interviews via phone/email

· Managed social media (16K+ Followers on Twitter)