Description

Laurel Kavanagh

LaurelmKavanagh@utexas.edu

www.LinkedIn.com/laurelkavanagh/ · (817) 733-6262

 

EDUCATION

The University of Texas at Austin                        Bachelor of Business Administration, Marketing                       May 2020

Minor: Management Information Systems

Overall GPA: 3.41

EXPERIENCE

Texas McCombs MBA Career Management – Employer Relations; Austin, TX                                  August 2018 – Present

·  Manage logistics of eight recruiting events weekly by providing technology, booking rooms, and company promotion

·  Analyze and compile weekly reports regarding MBA activity and employer behavior

 

Dimensional Fund Advisors – Marketing Intern; Austin, TX                                                            June 2019 – August 2019

·  Served on the Corporate Communications team to analyze and enhance employer brand

·  Researched effective communications strategies and potential intranet services for the company to adopt

 

Marshalls – Sales Associate; Southlake, TX                                                                                             May 2018 – August 2018

·  Enhanced customer experience through assistance and merchandise recommendations

·  Utilized communications and sales strategies to distribute TJX rewards cards to at least 6 customers weekly

 

Thomas F Kavanagh and Associates CPAs – Tax Return Processor; Grapevine, TX                          June 2015 – June 2017

·  Prepared and revised up to 15 tax return forms daily before being sent to clients

·  Attended meetings and observed processes to gain more insights into the practice of accounting

 

LEADERSHIP EXPERIENCE

Alpha Kappa Psi Business Fraternity                                                                                                     September 2017 – Present

VP of Marketing (April 2018 – December 2018)

·  Implemented target marketing strategies through social media, flyers, and business cards to attract potential members

·  Planned and coordinated 15 professional, philanthropic, and social recruitment events for over 300 potential members

·  Designed and distributed merchandise such as shirts and stickers to promote our organization’s events

Rush Captain (January 2018 – February 2018)

·  Utilized social media strategies on Facebook and Instagram to advocate our organization

·  Managed over 100 peers to ensure they fulfilled recruitment requirements

Marketing Committee (September 2017 – December 2017)

·  Developed promotional strategies by designing flyers and speaking on a panel for recruitment events

·  Raised over $6000 through fundraising events to give back to the active chapter

 

Zeta Tau Alpha                                                                                                                                                   August 2016 – Present

Campus and Community Involvement Chair (January 2018 – May 2018)

·  Created and managed 54 team members through five intramural sports teams

·  Communicated weekly with 273 members regarding volunteer and event opportunities in Austin

Area Recruitment Council (May 2017 – August 2017)

·  Arranged weekly activities in different areas of Dallas to meet potential new members

·  Created Excel spreadsheets of 75 attendees and their demographic information to report to the chapter

 

HONORS

National Society of Collegiate Scholars                                                                                                     February 2017 – Present

College of Liberal Arts Dean’s Honor List – Summa Cum Laude                                                                                  May 2017

 

ADDITIONAL INFORMATION

Computer Skills: MS Word, PowerPoint, Excel, Python, R, SQL

Interests: Data Analytics, Music, Astronomy, Ballet

Work Eligibility: Eligible to work in the U.S. with no restrictions