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Lauren Salm

  • Communications Professional Seeking Opportunities
  • Greater Chicago Area
  • Updated 10 years ago

Description

A communications professional with a wide array of experience seeking opportunities within PR, management, booking and marketing. Willing to relocate anywhere for the right opportunity. References available upon request.

Skills

  • ap style
  • blogging
  • copywriting
  • corporate communications
  • editing
  • event management
  • event planning
  • facebook
  • interviews
  • management
  • marketing
  • marketing communications
  • media relations
  • press releases
  • public relations
  • publicity
  • publishing
  • research
  • social media
  • social media marketing
  • social networking
  • strategic communications

Education

University of Central Florida

2008-2011 Radio and Television, Bachelor of Arts (B.A.)

University of Central Florida

2007-2011 Radio/TV and Ad/PR, Bachelor's

Experience

Freelance Public Relations Professional

2013 Freelance Publicist

• Served as assistant freelance publicist for Doncomm PR, an entertainment public relations agency in Chicago
• Provided onsite public relations support and managed media tent and media credentials for major music festivals and events, including Spring Awakening and Wavefront in Chicago and Electric Zoo in New York City
• Freelance work for all accounts included drafting of press materials, research projects, administrative duties, pitching, media monitoring, drafting of social media posts and onsite event management

Involved Management/Anjunabeats

2013-2014 Public Relations Intern/Assistant

• Assist in the opening of the first office in the States for Involved Management/Anjunabeats, including act as a training supervisor for the first LA based Involved Management intern
• Serve as a publicist and administrative assistant beneath the North American Manager for Involved Management/Anjunabeats
• Coordinate and manage press for all Involved Management artists, including Mat Zo’s Damage Control 24 date North American tour last Fall and all other tours and events
• Draft and distribute press materials for all Involved Management artists and releases on a weekly basis
• Monitor in high detail and volume all artist coverage and clips to be included in daily monitoring reports

Beatport

2012-2013 Contributing Writer for Beatport News

React Presents

2012-2013 Public Relations Intern

• Served as on-site media liaison, facilitating press interviews, fan contests and ensuring all media
credentials are efficiently handled
• Conducted promotional video interviews with visiting artists, serving as on-camera talent and composing in-depth questions for interviews on a case-by-case basis
• Drafted press releases and website promotional copy for all React Presents venues

SmithBucklin

2013-2013 Senior Marketing Associate

• Assisted and lead in the creation of communications materials including email marketing campaigns, newsletters, pitches/press releases and advance programs/onsite guides
• Served as the social media community manager for several clients including onsite at trade shows like America’s Beauty Show
• Acted as a representative of the media relations team for clients like SIGGRAPH, ensuring press materials and credentials for the conference were managed effectively

Examiner.com

2011-2013 Chicago Electronic Dance Music Examiner

• Published 15 articles ranging from 400 to more than 1,000 words for the popular website Examiner.com, resulting in over 1,000 page views/month
• Worked with talent managers and PR representatives to secure and conduct interviews with top dance music artists including Armin van Buuren, Tiesto, Sander van Doorn, and more
• Articles generated additional coverage on Tiesto’s and Enclave’s Twitter, Cosmic Gate and Sander van Doorn’s Facebook pages, as well as on the Chicago Examiner front page

elektro magazine

2012-2012 Contributing Writer

Ketchum Public Relations

2012-2012 Brand Marketing Intern

• Conduct media relations to secure coverage on behalf of clients including Friskies, International Delight, and Silk Soy Milk.
• Perform media monitoring on behalf of clients and compile detailed daily and weekly coverage reports
• Provide support for both corporate communications and brand publicity teams including media target list creation, drafting press materials, pitching and handling shipments of publicity materials to bloggers and other media outlets

Ogilvy Public Relations Worldwide

2011-2012 Corporate Public Relations Intern

• Provide public relations support to four account teams in a fast-paced agency setting
• Utilize extensive research and writing skills by drafting pitches and weekly reports
• Maintain and develop 2012 planning; create databases and build
and grow relationships with related contacts

Florida Hospital

2011-2011 Media Relations Intern

• Support media relations team; draft press releases, media pitches, media alerts and conduct media outreach
• Serve as media escort for hospital and build rapport with media contacts
• Assist with media event preparation and provide onsite support

TJM Communications, Inc.

2011-2011 Public Relations Intern/ Assistant

• Assist in development of press releases, media alerts, blogs and collateral development
• Assist in coordination of client events, including preparation of media material
• Create/compile reports to demonstrate satisfactory project outcomes for clients
• Build media lists, guest lists and utilize planning tools to organize client data

TGI Fridays

2008-2011 Server

•Customer seating for optimal flow on the restaurant floor
•Positively represent company demonstrating attentiveness and care with guests
•Work effectively and calmly in high stress situations; focused on client satisfaction

Massey Communications

2010-2010 Public Relations Intern

• Assist with media pitches, press releases, blogs and collateral copywriting and layout
• Research and organize spreadsheets and planning tools for agency clients
• Provide event coordination by managing guest lists, copy and promotion

Logo
  • Personal Website
  • Administrative
  • Festival
  • Management
  • Marketing
  • Music Label
  • PR
  • Startup
ap style blogging copywriting corporate communications editing event management event planning facebook interviews management marketing marketing communications media relations press releases public relations publicity publishing research social media social media marketing social networking strategic communications
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