Description
23-year-old Design & Marketing enthusiast. Born in Mexicali, Mexico but relocated to Los Angeles at the age of 5. As the first member of my family to attend college, I decided to major in Marketing Business. I was a Communications and New Media Magnet student throughout high school – Which is probably what influenced me to pursue Marketing. Since a very young age, I started exploring alternative digital art mediums. I started attending a Photography workshop in El Centro, CA, which then resulted in having my work displayed and honored at a city event in Calexico, CA. Approximately around the same time, I began experimenting with graphics, I started designing my own backgrounds / wallpapers for Myspace back when it was popular, discovering this alternative art medium opened up endless possibilities for self expression. I decided to enroll myself in a Graphic Design course at Designio School of Graphics and Design in Mexico and get certified. My mother has always been supportive of our entrepreneurial nature. Growing up, we were either assisting her artistic projects, whether it was sketching a mural, creating decor for a wedding, we were somehow involved. Throughout the years, I’ve had the opportunity of testing out several business ventures through my mothers unique vision. I helped her develop, strategize and design her first second-hand business back in 2013 / 2014. It all started with a couple of chocolate bars and cold Chicago winter, when I had developed my own small ‘business’ idea. Years later and I still continue to get involved creatively with great friends and projects. Some of the things I enjoy are late night runs in the park, yoga and spending time with my two Shih Tzu’s. If I’m not working at my part time job I’m probably working on something creative, reading marketing / brand books, attending workshops. My goal is to eventually become a Marketing Director. Email: Leslie@Intellektstudio.com
Skills
- adobe creative suite
- advertising
- art sales
- blogging
- brand development
- brand management
- branding
- campaigns
- character animation
- content marketing
- content strategy
- coordinating art galleries and sales
- creative direction
- customer conversion
- customer service
- data entry
- digital marketing
- illustrator
- line sheets
- market research
- merchandise development
- private label sourcing
- product assortment planning
- project team management
- promotions
- revenue recognition
- social media
- specifications
- styling
- supplier sourcing
- tech packs
- trend forecasting
- tumblr
- video blogging
Education
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Los Angeles Valley College
- 2014-2016 Marketing Business, Associate's degree
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Los Angeles Valley College
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2015-2015
Human Resources Management, Certificate
Spring 2015 certification program.
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UCLA Extension Corporate Education & Custom Programs
- 2015 Business Administration Certificate with Concentration in Marketing
Experience
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Build My English
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2015
Marketing Coordinator
• My initial goal for this particular company was to organize accumulated data. My solution for years of misplaced yet extremely valuable information was to develop efficient methods of organizing constant data gathering. I assisted the founder and administrative lead by designing a digital filing system. Other duties for this company have been Market Research, Preparing Sales & Marketing Reports, Promotions and Advertising Coordination (Print, Digital Media Ads). As a result of my constant research I’ve learned to apply those same skills in trend forecasting projects. One of the goals for Build My English is to eventually appeal to the younger immigrant audience, which I’ve also assisted in by presenting creative ways of reaching this particular customer. I’ve also been given the authority of supervising the company’s accounting and business software – Vtiger, Quicken.
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Frutifresca inc.
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2015
Client Services Manager
Responsible for managing vendor accounts and creating relationships with potential customers. Manage warehouse and factory stock levels. Assisted and liaise with customers, suppliers, FrutiFresca executive staff. Maintained a close relationship with distributive businesses, took product orders, invoiced and fulfilled requests.
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Tatlex inc.
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2014-2015
Shift Coordinator
Originally hired at Flamebroiler Franchise location in Sherman Oaks by previous ownership, The Mid-Day Café. This particular Flamebroiler location serves up to 200-300 during lunch rush. As a result of constant demand, especially during the morning shift, management decided to
hire me to work as Cashier. During my employment there, I continuously took initiative to learn every aspect of operating a restaurant, which eventually led for a raise. The location was then sold to Tatlex Inc. and the founder Joseph Karamian decided to keep me as a result of my flexibility with work and admirable work ethics. At this point, I was able to operate the store with little to none supervision. I helped the owner and Hiring Manager, recruit and train potential employees, redesigned the employees schedules, managed and organized inventory, strategized the team’s goal for the day/week. -
Insomniac Events
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2011-2014
Community & Internship Coordinator
During the Summer of 2010, I was invited by the Marketing Department’s Coordinator to help assist their team at one of the company’s most profitable festivals, Electric Daisy Carnival. I was initially brought on board as a volunteer in their Guest Services booth throughout their festivals; which only lasted about a month since I quickly became a paid promoter for an approximate of 10 months. As a result of constant contribution, the Marketing Coordinator offered me an Internship position at their Los Angeles headquarters. During my internship, I assisted the department with Data Entry, Market Research, Media Partnerships, Customer Service, as well as meeting arrangement and scheduling. I then began developing creative content for the company’s Social Media Platforms. As my work started to get recognized by the departments’ Management, they decided to hire me as a Marketing and Internship Coordinator. I designed and managed the Social Media content calendar, developed creative segments throughout accounts, analytics, collaborative partnerships, research, copywriting and editing. Increased traffic engagement by 70% and an saw an overall activity increase of 87% on Pinterest and Tumblr accounts alone. After presenting management with an internship program strategy, I was allowed to hire interns. I recruited and coordinated internship schedules, administrated the students’ work, liaised between departments and student talent.
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Street Elements Marketing
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2011-2013
Independent Marketing Contractor
Assisted with the execution of effective, creative marketing contests, programs and promotions to align with current marketing strategies. Help manage booth presentations with promotional items targeting specific demographics, from award events to national tours. Clients include Monster Electronics, NBA All stars, BET and Sprint.
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Red bull
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2013-2013
Brand Ambassador
Marketing campaign to help promote the after hours for Exchange LA.
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Apple Sauced
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2011-2012
Social Media Intern
Contributed with seasonal online promotional content and assisted with graphic design.
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Backside Records
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2011-2011
Marketing & Promotions Intern
Responsible for the visual display and maintenance of the store. Assisted with the production and management of art galleries/events during the internship. Coordinated the sales between artists, gallery and customers for ‘Sweet Tooth’ by The Hundreds.
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Forever 21
- 2010-2011 Sales Associate
