Skills

• bilingual
• blogging
• creative strategy
• customer service
• event planning
• excel
• facebook
• feature articles
• french
• interviews
• leadership
• live events
• market research
• marketing communications
• media relations
• microsoft excel
• microsoft office
• microsoft word
• public relations
• public speaking
• social media
• social media marketing
• social networking
• sports
• sports writing
• twitter
• word

Education

University of Oregon

2009-2013 Public Relations (Major), French (Minor), Bachelor of Arts (B.A.)

International High School

2005-2009 International Baccalaureate

Studied math, history and science in both English and French as part of the International Baccalaureate program.

Experience

Blanc & Otus

2014-2015 PR Intern - Technology

I supported teams on media & analyst relations, trend research, social media, coverage tracking and content development for the following technology organizations:

– Oracle
– Intelligent Energy
– Thin Film Electronics ASA (Thinfilm)
– Bitcasa
– Polycom

– Scanned on-line publications to identify client-relevant media coverage, including competitive market and industry information, to compile daily monitoring reports
– Created original social media content for clients based on research of industry news and trends
– Wrote strategic and topical content for client blogs
– Compiled briefing backgrounders to prepare spokespeople and executives for media interviews
– Researched media contacts via Cision Public Relations Software
– Maintained speaking/award opportunities and calendars
– Built extensive media lists and editorial calendars for all clients and verticals
– Took notes and maintained action items document during weekly client calls
– Researched reporters, outlets, trending topics, issues, and upcoming events
– Member of the internal marketing team
– Contributed daily tweets to the Blanc & Otus Twitter

Yahoo! Sports - via Cal Rivals' Golden Bear Report

2014-2014 Freelance Writer

Yahoo Sports - via Cal Rivals' Golden Bear Report

2013-2014 Sports Reporter & Analyst Intern

Cal.rivals.com

Gather Cal Athletic news through attending sporting events, camps, interviews, research, data and other resources, to write stories and update subscribers.

– Contacted high school players who have recently received offers from Cal and ask pertinent, well thought out questions to better gauge their level of interest in the program
– Interviewed current and former Cal athletes and coaches for feature articles and game recaps
– Live tweeted basketball games with the Cal Rivals account of 3,500+ followers, many rely on tweets to follow game action
– Attended prospect camps to evaluate and interview current and potential recruits
– Aggregated and summarize top Cal sports news for subscribers daily, using social media as a tool to scour the Internet and find relevant information.
– Moderated message boards throughout the day, engaging with over 3,000 paid subscribers who are interested in select topics

Hallspot

2013-2013 Public Relations Specialist

Worked alongside the Hallspot team to increase company’s awareness and maintain a steady growth of active users.

– Successfully pitched campaign with goal to increase awareness and gain active users for social media company Hallspot
– Analyzed user activity to strategically determine and pin point opportunities for growth
– Established relationships with potential on-campus partners through email pitches
– Successfully ran promotional event, exceeding goal of increased active users by more than 15%
– Developed an effective strategic PR plan
– Integral in the planning and promotion of events through the use of social media to connect with target audience.
– Worked with PR team and collaborated on ideas and execution strategies.
– Successfully developed and created marketing messages and material to distribute and improve results.

Fishduck.com

2013-2013 Sports Writer

Used sports knowledge, research and strong writing to skills to clearly analyze and illustrate Oregon athletic events.

– Wrote and published three short articles per week to concisely report information on Oregon athletics
– Researched important statistics and trends, selected feedback oriented topics to generate more hits
– Promoted within 4 months to writing in-depth op-ed pieces due to strong writing skills and meeting tight deadlines – never submitted a late article
– Wrote 75+ published articles, some linked by other sports sites

Pac-12 Enterprises

2012-2013 Broadcast Assistant

Worked alongside various broadcast and media teams at different sporting events to ensure that crucial information was well communicated and displayed.

– Monitored and tracked stats, relayed requested information to media and broadcast team at a 100% success rate
– Assisted with any and all needs of broadcasters and media before, during and after games
– Shadowed sideline reporter to take notes on game highlights, generated questions to ask head coach during game breaks
– Managed commercial break time and communicated with referees when breaks were over

Sigma Phi Epsilon

2010-2013 Vice President of Communications

Used social media to leverage Sigma Phi Epsilon’s relations and image within the greek community.

– Created and managed twitter account for three consecutive years, while garnering 475+ new followers to account
– Solidified strong relations with other Greek houses through positive twitter interactions
– Coordinated and managed list-serve, adding and deactivating members from group

Eugene Emeralds - Minor League Baseball (MiLB)

2012-2012 Field Operations

Ensured that pre-game setup was smoothly run, while answering general questions and inquires from guests.

– Communicated daily with head coach for detailed pre-game field preparation
– Coordinated mid-inning on-field promotions with general manager of Emeralds
– Interacted with an average of 2,800 fans per home game by giving away freebies, aiding during promotional events and answering any questions

Blogtronix

2011-2011 Marketing Communications Intern

– Provided frontline customer service for incoming callers
– Created data sheets, brochures, and white papers for clients and potential customers
– Performed market research and competitive analysis to better position company in marketplace