Margaret Lee




Market Research and Data Analytics Consultant

2015 – Present

Los Angeles, CA

·         PMK­BNC (11/2015 to present):

o Measure and present insights to executives of Samsung Electronics. Conduct consumer research by analyzing user experience and engagement on digital promotions, physical products, and in store experiences. Provide detailed weekly reports, build databases, and automate reporting processes
Website Consultant

2014 – Present

Los Angeles, CA

·         Various Companies

o Strategize the concept and ideal for a website. Manage the functionality of the website

Sr. Merchandising Analyst

Jul. 2014 – Aug. 2015

El Segundo, CA

·         Managed and grew two departments, totaling over $5M

·                           Differentiate and manage product sales goals as a sum of the entire portfolio as well as on a product-product basis

·                           Analyze, monitor, and forecast store category sales, inventory, identifying and scoping trends and seasonal changes

·                           Manage inventory levels which included scheduling deliveries, and overseeing shipping/receiving and warehousing of merchandise

·         Develop supply strategies that will minimize stock outs while maximizing inventory turns

·                           Gather data from a variety of sources to create reporting that will identify store-specific problems, opportunities, and solutions

·         Working and negotiating directly with international and U.S. suppliers

·                           Development of sales and marketing strategies to drive sales in assigned departments, with particular emphasis on increasing margin percentage and dollars

·                           Collaborated with all levels of corporate marketing, enterprise sales team, creative team, front end web developers, and operations

·                           Oversee all marketing emails and partner with eCommerce product manager to manage strategy for transactional emails

·                           On-going site changes to help improve overall UX and customer shopping experience

·                           Develop and design new products that includes full functionality and packaging (both shipping supplies and hardware)

·                           Assist with website design, product photography, and image editing

·                           Create both evergreen and ad-hoc campaigns that are based on both customer behavior and other data trends that improve Revenue per Visitor (RPV)

·                           Identify and determine cross-sell/product-recommendation opportunities within the store, applications, and registration process



Digital Campaign Analyst

Jul. 2013 – Mar. 2014

Santa Monica, CA

·                           Assisted Sales and Account Management teams in managing campaigns, identifying strategic performance goals, and analyzing campaign performance for various clients

·                           Manage digital media campaigns from launch to completion

·                           Responsible for achieving clients’ success metrics and KPIs, which include delivery fulfillment; CTR; CPC;     conversions; leads; etc.

·                           Consistently communicating on a daily level with publishers and internal teams to achieve clients’ goals

·                           Create customized reports during live campaigns on a weekly, monthly and quarterly basis

·                           Create wrap up reports with indepth analysis and recommendations for improving performance on future campaigns

·                           Provide optimization recommendations based on client KPIs and performance metrics

·                           Consult clients on best practices, industry trends, benchmarks, etc.

·                           Manage 80-100 live campaigns at any given time

·                           Investigate and resolve discrepancy issues with publishers



Digital Analyst

Jul. 2012 – Jul. 2013

Los Angeles, CA

·                           Manage direct response/pay per click campaigns for clients such as Best Western and Dr. Pepper Snapple Group

·                           Gather large volumes of data from 3rd party tracking and also disparate data from search (SEM), display, video, mobile, & social campaigns to provide actionable recommendations related to business goals.

·                           Providing insight & strategic recommendations that guide decisions of media planning teams and clients for digital campaign optimizations

·                           Deploying tagging & ad-serving solutions and working with publishers & ad-serving platform vendors to ensure proper measurement

·         Work with account leads in creating digital analytics strategy across multiple campaigns

·         Collaborate with social analytics group in providing actionable insights

·                           Generate various recurring and ad-hoc reports to dissect the performance of strategic initiatives and provide actionable optimization recommendations for improving metrics of success

·                           Conduct primary and secondary research on brands and campaign


Media Design Group

Media Analyst Coordinator

Jan. 2011 – Jul. 2012

Santa Monica, CA

·         Manage direct response TV campaigns for clients such as Guthy Renker and Telebrands

·         Made recommendations based on campaign performances and individual trend analysis

·         Forecast campaign revenue and departmental expenditures

·         Primary and secondary research on industry data on brands and products







California State University, Fullerton

Graduated Dec. 2010

Bachelor of Science, Business Administration, Concentration: Marketing

·         Dean’s Honor’s List



·                           Microsoft Office, Kantar, CORE, CAMS, MRI, SPSS, Content Management System (CMS), Basic knowledge of HTML, Basic knowledge of SQL, Basic knowledge of Photoshop, Basic knowledge of Access, Google Analytics, Nielsen, Atlas, Media Mind, comScore, Tableau, Dart, Oracle ATG Web Commerce – ATG Control Center (ACC), ATG Business Control Center (BCC), SilverPop, Blue Rhino

·                     Fluent in Mandarin and advanced in Taiwanese



·                     Santa Monica Women’s Rugby Club