Hospitality Executive and Sales Superstar commended for maximizing revenue levels and outstanding customer service
A dynamic professional having extensive experience and excellent background in business sales management, hospitality management, property overseer, operations, and more than proven excellence in the exquisite markets of San Francisco and Los Angeles. A motivator, trainer and mentor dedicated in sustainable quality results and improvement. Excellent qualifications in planning, staffing, training and quality management.
Meeting challenges, managing changes, and making a positive difference have become my day to day routine. Early in my career I established myself as a top sales producer at an auto dealership and moved on to staging entertainments events and then to managing fundraising sales. My ability to motivate sales teams accounted for much of my success. Soon after, in addition to concentrating on sales tactics and pricing policies, I expanded to advising businesses to improve their strategies and operations in cross-functional team environments. My 12+ years of sales ability, presentation skills, focus on meeting goals, and ability to draw inspired performances from sales teams have propelled my achievements.
At Audio SF I have maximized revenue levels and can take credit for our outstanding guest ratings. When the venue was open, I managed all aspects of the floor functions including security. My quick response to any variation in our high standards of service kept our operations efficient. As a member of the senior management team, I recommended policies and strategies that improved revenue while reducing costs.
As the General Manager at Temple nightclub, I evaluated operating and revenue performance, closely followed by instituting changes that increased revenue and improved operations within 3 weeks of taking over.
Everyday I invest in developing new skills and obtaining the resources I need to be successful. And with each goal I set my confidence drives me towards reaching new heights of success.
*Currently open to new career opportunities.
Hospitality Consultant/Co-Founder & COO at The Vantage Group Inc. 2014 – Present (less than a year)
Responsibilities include development, operations, sales, marketing, and human resources.
General Manager (GM) at Temple SF Venue/Nightclub, 2014 – 2014 (less than a year)
As the new General Manager, evaluated operating and revenue performance, closely followed by instituting changes that increased revenue and improved operations.
Results within 3 weeks of taking over as Temple’s General Manager included doubling revenue.
Advised concerning concepts, ideas and strategies prior to commencement of major renovation.
Changes are accomplished by:
Leading by example and setting ambitious goals that were met or exceeded.
Identified and implemented changes in systems, procedures, policies and pricing strategies.
Elevated the customer experience with the highest level of hospitality, service and management.
Deep understanding of potential achieved by making changes across club functions, including door activities,
cashier, coat check, floor, bar, VIP bottle servers, bartenders, bussers, promoters, hosts, security and DJs.
VIP Sales Director/Guest Relations/Operations Manager at Audio SF Venue/Nightclub, 2013 – 2014 (1 year)
Created sell-out strategies and ignited demand that boosted prices to the highest minimum for VIP table reservations. Additional guest spending typically surpassed the minimum, producing weekend revenue that is 3-4 times higher than other venues.
Aggressively sold and negotiated advanced table reservations. Always sold out available capacity. Created pipelines for future clientele. Managed the branding and social media program. Attracted top service staff who upsold and enhanced the guest experience. Assured customer loyalty by immediately responding to requests. Rated top in hospitality in the nightlife industry.
Operations (Venue Floor) Management
Oversaw all operations during night hours including security, door activities, cashier, floor, bar, VIP bottle servers, bartenders, promoters, hosts, and DJs. Assure outstanding service by staff. Engage promoters, DJs, artists, and talent.
Senior Management Team
Advised on policies and strategies to improve operations and guest relations. Coordinated with management team members on events, issues, and staffing changes.
Guest Relations Director at Vessel SF Venue/Nightclub, February 2012 – August 2013 (1 year 7 months)
Optimized revenue by devising pricing policies and guest relations strategies.
Mixed Martial Arts (MMA) Professional Fighter at Strikeforce/M-1 Global, 2009 – 2012 (3 years)
Competed as a professional fighter in the MMA Circuit. Marketability quickly earned highly prized sponsorships by EA Sports, Sherdog, Crave Online, and other companies.
General Manager (GM) at M-1 Global USA Training Center, 2010 – 2011 (1 year)
Properly managed and maintained gym operational budget.
Monitored the hiring, training and scheduling of all gym level associates.
Educated and mentored gym associates.
Properly delegated, monitored and evaluated specifically assigned responsibilities of sales team.
Provided and maintained the highest level of customer service in a high volume retail environment.
Provided effective decision making regarding customer service issues.
Account Executive/Sales and Operations Territory Manager, EPI/IAC, January 2006 – October 2007 (1 year 10 months)
Coordinated strategic planning for clients, including action planning, renewal planning, and management objective setting.
Ranked 1st in sales with 1,000% over quota distributing fundraising products sold by school and community groups.
Raised $1.5 million over 3 seasons.
Recruited and trained sales teams.
Energized teams with motivational presentations and devised incentives that elevated performance.
Serviced accounts to improve quality, logistics, and seasonal rotation.
Managed billing and collections.
After Sacramento success, rebuilt business in West Los Angeles and San Fernando Valley territories.
Vice President of Business Development, Vendee Entertainment, 2005 – 2006 (1 year)
Met and exceeded sales goals for a firm that manages events for nightclubs.
Planned and coordinated 16 to 18 events monthly with crowds of 300 to 600 people.
Managed the floor for special VIP events, celebrity guest appearances, and movie premiers.
Created growth strategies.
Executed effective marketing, advertising, and promotional programs.
Directed remodel programs for venues, resulting in more efficient event operations, improved staff performance, and enhanced branding.
Advised venues on management issues.
Sales Team leader at Folsom Lake Toyota and Autowest Dodge, 2003 – 2005 (2 years)
Exceeded all sales expectations by selling 21 cars in the first 2 weeks at Autowest Dodge.
Ranked among top three revenue generating salesmen.
Consistently achieved above average sales with 20 car sales monthly.
Guided and motivated the auto sales associates to achieve monthly sales targets.
6 people have recommended Max
“I first had the pleasure of meeting Max when he was the VIP Director at Audio Discotech, a new nightclub in San Francisco. I had a group with me and were interested in getting a VIP booth for their opening weekend. We had gotten a limo for the night and as soon as we pull up Max was the first person to greet us, shake our hands, welcome us to the establishment, and personally show us to our table. Max is courteous, professional, prompt, and always delivers what he promises. This is the one man in the entertainment industry who is there to make sure the patrons are enjoying their night to fullest and that everything is going according to plan. To this day (any many countless VIP booths later) I’ve still never had a better experience than that time at Audio. Any organization who is lucky enough to have Max on their roster deserves my business and I’d be happy to give it. “
— was Max’s client
“Max is a true professional. He takes great pride in his work and it shows. He has passion for what he does and strives for nothing less than excellence. Max is always poised and ready to diffuse any situation. Bottom line – Max gets the job done, and gets it done right!”
— worked directly with Max
“Max and I worked together at Zen Compound, which is the umbrella organization of ECO-SYSTM and Temple nightclub. He was extremely organized and professional and clearly had a lot of experience and industry know-how. He had a very challenging role and was able to go above and beyond what was asked of him. I firmly believe he can and will be successful at his new venture. Best of luck!”
— worked directly with Max
“Max has been terrific to work with for both professional and personal events. He’s always on the ball and ensures that my guests have a terrific time. He is the key reason we keep going back time after time. Thanks, Max!”
– Max’s client
“We were traveling to San Fran and I found Max’s info on the Club website and sent him a memo regarding our requested VIP needs and within minutes I had received a reply memo and a call. He definitely knows the
hospitality business as I gave him a brief description of my request and he advise that our group would have the BEST table in the house. When we arrived him and his staff greeted us at the door and took us immediately to out table where we had excellent service and a wonderful night. I would highly recommend Max as he is true hospitality professional with a smile! “
— was Max’s client
“I’ve known Max for a few years (both professionally and socially) and have firsthand knowledge that he’s one of the most hardworking, professional and respectful people in the hospitality industry. He is committed to customer service and client appreciation, not only through his words, but also his actions. He has always delivered on his promises, has been a pleasure to work with, and truly knows how to make clients of all statures feel like they are a VIP.”
— was Max’s client
- business analysis
- business development
- business intelligence
- business process
- business strategy
- business transformation
- change management
- closing abilities
- customer service
- direct sales
- employee management
- employee training
- financial analysis
- google docs
- hiring employees
- hospitality industry
- hospitality management
- interview preparation
- interviewing skills
- management consulting
- marketing sales
- mass hiring
- p&l analysis
- p&l financial management
- p&l management
- process improvement
- program management
- project management
- requirements gathering
- sales management
- sales presentations
- social media
- strategic consulting
- strategic hiring
- team building
- team leadership
- telephone interviewing
- training business retention
- training call center management